World-Class Talent Assessment in Retail & Hospitality: What are the Best Companies Doing and What Should You Be Doing Too? Bjorn Elowson, Consultant / Reg. Psychologist, cut-e

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What are the Best Companies Doing and
What Should You Be Doing Too?
Trends and applications from a candidate centric perspective
Björn Elowson MSc. C.Psychol.
Consultant cut-e Group
Bjorn.elowson@cut-e.se
+44 7739363137

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34 Offices Worldwide
Assessments in 40+ Languages
12 Million Candidates per year
Assessments in 70+ Countries

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Mobile First
Adaptive
and unique
item
generators
Short
Available in 40+ languages
English, Mandarin, French, German,
Afrikaans...
Effects of test length
Drop
out
Rate
The cut-e toolbox

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Reduced interviews by 40% and saved 6.000
hours and reduced logistical costs
A trusted partner:
Process Efficiencies:
Sales Improvement:
Predict Flameout and Good & Bad Leavers
Effectively identifying traits that predict “good
leavers”, around € 984,000 in savings per year
are expected given the 60% increase in tenure
Increased sales performance by 12.55% per
hour. Increased applications by 10% while reducing
administration
Sample ROI studies:
Why cut-e

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3 Candidate challenges
Time and space
High drop-out rates when longer
tests
You should decide when to take the
assessment
Engagement
Interactivity
Relevance
Accessibility
Lower the threshold into the recruitment
funnel
Candidates exist - you just have to make
them apply

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Accessibility

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81%
What % of adults in the UK have a
smartphone?

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72%
What % of two year olds in Sweden
uses the internet?

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32%
What % of two year olds in Sweden
uses the internet daily?

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74%
What % in the UK are using their
mobiles for banking?

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Accessibility
The usage of smartphones are high and steadily increasing
The trust for the usage is also high
It is critical to be able to get into the recruitment funnel and to be able to answer
tests and other assessment tools via your smartphone

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0
100
200
300
400
500
600
700
800
900
1 2 3 4 5 6 7
Number of candidates
Number of applications depending on
accessibility

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Time

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0
2
4
6
8
10
12
4 8 12 16 20 24 28 32
Tests that takes approx. 50min Tests that takes approx. 15min
Drop out rates %

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smart. valid. preferred.
Engagement

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Young people do not like to read? Really?
Background
They love to read if information comes in small chunks on a smartphone!
128
75
52
33
16
0 20 40 60 80 100 120 140
18-24
25-34
35-44
45-54
55+
Age

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Travis
6 minutes
What it does…
Runs Situational Judgment Tests and other
Assessment Tools in a chat-based format
The participant’s task is to respond to
incoming messages from different people with
Smart Replies (variable number of predefined
answer options)
Format is highly flexible, attractive and
interactive

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next
chatAssess 6 minutes
Ted Wagner
Hi Björn, could you please give
me your view on the following … 2
09:18
Charles Lamarck
Hope you are doing fine Björn
and you could help me better …
09:17
Linda Devon
Thank you 
09:12
John Doug
Hope you are doing well. It might
be of interest to you that in one …
09:11
Ellen Sattler
Björn, could I ask you a favour? It
might be that one of our next …
09:08
3

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Ted Wagner 6 minutes
Hi Travis, could you please give me
your view on the following…
09:
18
One of my best sales people wants
a day off at short notice. This is not
possible as I am already short
staffed and I expect that day to be
busy. What shall I do ?
09:
18
Explain this to them and advise them
that they will not be able to have the day
off.
Ask them to explain why they need the
day off and see if you can get another
staff member to swap with them if they
have a good reason.
Allow them to see if they can directly
arrange a swap with a colleague.
cance
l
send

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Ted Wagner 6 minutes
Hi Travis, could you please give me
your view on the following…
09:18
One of my best sales people wants
a day off at short notice. This is not
possible as I am already short
staffed and I expect that day to be
busy. What shall I do ?
09:18
reply
Allow them to see if they can
directly arrange a swap with a
colleague.
09:20

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Ted Wagner 6 minutes
Hi Travis, could you please give me
your view on the following…
09:18
One of my best sales people wants
a day off at short notice. This is not
possible as I am already short
staffed and I expect that day to be
busy. What shall I do ?
09:18
reply
Allow them to see if they can
directly arrange a swap with a
colleague.
09:20
Hm, how appropriate would it be
to just explain this to them and
advise them that they will not be
able to have the day off?
09:21

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On the go application - video
interviews

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On site hiring - The Jobbox

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On site hiring - The Jobbox

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Online Assessment Video Interview Completion ScreenMini Careers Site
(Intro video)
“Application Form
- killer questions”
A short, interactive process delivered “on the go” delivering a truly candidate centric experience
Accessible, engaging and time
efficient mobile experience

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Be candidate centric
Take a candidate point of view when
designing your processes
Increase the availability
Make it easy to apply
Engage your candidates
Through smart up-to-date products
What are the Best Companies Doing
and What Should You Be Doing Too?

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cut-e UK
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London WC2A 1HR
Email; info.uk@cut-e.com
Phone; 020 8133 3361