Bleeding Green Vincent O'Donoghue, COO, Social Talent

1. Bleeding Green!

2. Vincent O’Donoghue
Co-Founder & COO, Social Talent
linkedin.com/in/vincentodonoghue
@socialtalent

4. Bleeding Green!

7. Feeling! No Language
Where we make decisions
Rational! Has Language

8. Why?Start with

9. Why?
How?
What?
Bank

10. Why?
How?
What?
Why do this work?
Why does the
organisation exist?
“People buy why you do it and not what you do” Simon Sinek

12. bit.ly/teachfirstvideo
TeachFirst (UK)

15. “We are drawn to organisations that make us feel
like we belong, that inspire us …… and we
connect with emotionally”
Simon Sinek “Start with Why”

16. Massive Transformative Purpose
In Exponential Organisations:
(Logic applies to large businesses too!)

17. “Organise the world’s
information”

18. “………wants to evolve the way the world moves”

19. “...connect millions of people in real life all over the world, through a community marketplace -
so that you can Belong Anywhere”

20. “Shape the future of the Internet by
creating unprecedented value and
opportunity for our customers, employees,
investors, and ecosystem partners”
“Connecting everyone, everything,
everywhere - all the time”

21. A fair shot and a fair deal
Hillary — For Fairness. For Families.
Building a fairer future today
Fairness worth the fight
Fairness First.
Putting Fairness First
A fair chance for families
A fair fight for families
You’ve earned a fair shot
You’ve earned a fair chance
A fair chance to get ahead
Families first
Building a fairer future
Fairness for all our families
Fighting for Fairness. Fighting for you.
She’s got your back
Your family is her fight
Your family. Her fight.
Your future is her fight
Your future. Her fight.
A force for families
No Quit
A fighting chance for families
A new bargain for a stronger America
Time for a better bargain.
Putting America to work for you
Making America work for you
A promise you can count on
Stronger together
A stronger tomorrow
Strength and fairness
Together we’re strong
Strength you can count on
A stronger America working for you
The ideas we need and the strength to deliver
A stronger America for a new day
America’s strength. America’s promise.
American strength from American families
Stronger at home
For an America that leads
America gets strong when you get ahead
A stronger America one family at a time
Strength for all our families
Theme: Results/Count on
Real Fairness; Real Solutions
New Solutions Real Results
A new bargain we can count on.
Progress for the rest of us
Progress for people
Progress for all
Getting ahead together
Making America work. Together.
Moving Ahead. Together.
Your future. Your terms.
Lifting us up. Moving us forward.
Building tomorrow’s America
Building a better tomorrow
Our Families, Our Future
Secure the Future
A future worth fighting for
For your family. For America’s future.
Don’t turn back
Keep moving
Move up
Rise Up
Own the future
Go further
Move ahead
Climb higher
Unleash opportunity
It’s about you. It’s about time
It’s about time … and it’s about you.
It’s about you.
Because your time is now
It’s your turn
It’s your time
Next begins with you
Renewing America’s promise
Renewing our basic bargain
A new promise for a new time
A better bargain for a better tomorrow
Get ahead. Stay ahead.
A better bargain. For all.
An America that works for you.
An America built for you.

22. Make America Great Again!

25. 1. Find your Massive Transformative Purpose - your Why!
2. Why-Centric Job Ads
3. Why focused Messaging
4. Why-Oriented Employer Branding
Things you can start doing now