3. Product
● A savory or sweet granola bar offered in three flavors for varying preferences
● A healthy snack full of nutritious ingredients that will satisfy hunger and
provide energy
● The flavors of the granola bar will reflect the traditional Arabic snacking and
dessert foods
4. The Market
● First introducing the products in Dubai and Abu Dhabi because of their large
population of 2.415 M and 1.145 M respectively.
● These cities offer great infrastructure facilitating transportation
5. Target Market
● Ages of 22-45
● Both men and women with disposable income
● Health-conscious
● Enjoy:
○ Traveling
○ Live an active lifestyle
○ Have an established career where convenience is a main priority
6. Marketing Objectives
● Educate & Persuade
○ Penetrate our target market
○ Educate them about our product
○ Convince them to try it
● Advertising
○ Product position
○ Product message, “Nutrition for sustained energy”
● Year 1 vs Years 2,3,4,5
7. Media Mix
● Broadcast Media
○ Television
○ Radio
● Digital Media
○ Internet
○ Social Media
16. Conclusion
● We offer a healthy alternative to snack bars with better taste that highlights
our authentic and organic ingredients
○ The bars will feature traditional flavors of Emirati cuisine that other bars
do not use.
● There is a growing trend of eating organic and becoming healthier in UAE
