Cocacola

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Cocacola

  1. 1. Ale ks a n dr a s Čiča s ov a s , Edv in a s Vyš n ia u s ka s , Gr e ta Ūz a itė , Ju s tė Va iš n or a itė , Milda O le n ce v ičiū tė , Vyta u ta s S r iu b a s
  2. 2. ABOUT
  3. 3. COMMUNICATION STRATEGY (1) Targets Objectives • The primary target of the Coca-Cola Company is all consumers of all nations that have a thirst for a highquality beverage from a reputable brand. • Creating awareness of the company and its products. • Informing and educating consumers and buyers. • The Coca-Cola Company is well known for advertising to persons of all ages, genders, incomes, ethnicity and lifestyles. • Encouraging a liking for the company’s products over those of the competitors of the company. • The Coca-Cola Company has reached this market through many product lines, and has customized their website to provide healthy resources and marketing of products that are considered smart choices. • Encouraging product trial among potential new customers. • Increasing short-term sales by the means of stimulating action.
  4. 4. COMMUNICATION STRATEGY (2) Tools • Bla bla Budget • Bla bla Time • bla
  5. 5. Distribution decisions Function • Bla bla Channel mode • bla bla
  6. 6. Distribution decisions Criteria for selecting and evaluating intermediaries Bla bla Bla bla Bla bla
  7. 7. Summary
  8. 8. Gal kur panaudosim :D

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