作者：Kenny Huang 2017 TWIGF Workshop: 分享經濟之演進與衝擊 (2017/06/17)

1. Impacts and Evolution of The Sharing Economy
TWIGF
Kenny Huang, Ph.D. ⿈勝雄博⼠
Executive Council, APNIC
Board, Mind Extension
huangksh@gmail.com
2017.June 17
亞太網路資訊中⼼董事

2. Sharing Economy At A Glance
2
Social
Efficiency
Trust Rental
On-demand
Freemium
Subscription
Membership
Try-and-buy
Business
Models

3. Old Model Reinvented For The Future
3
Source : Google Trends
Sharing Economy

4. Hockey Stick Graphs Attractions
4Source : Ouishare

5. 5
Landscape
Source :Vladimir Mirkovic

6. List of Unicorns
6Source :Jo San Ku

7. Momentum Drivers
7
Social
Population
growth
Recession
Anti-
consumerism
Economy
Monetize
excess
Rising cost of
production
Influx of VC
funding
Technological
Social
networking
Mobile
technologies
P2P
payments
Comprehensive
Convenience
Costs saving
Quality goods
and services

8. 8
Source : Credit Suisse
GDP vs. Sharing Economy

9. GDP Relevant Sharing Activities
9
ō
Source : Credit Suisse

10. Urbanization
10
Source : Airbnb

11. Trust : How It Is Built
11
Source : Aldo De Jon

12. How To Participate
12
Sharing Space
ü Reduces overhead
ü Increases
collaboration
Sharing Departments
ü Reduces costs
ü Improves
performance
Sharing Purchasing
ü Reduces price per
unit
ü Facilitates access
Sharing Services
ü Reduces overhead
ü Improves
performance
Sharing Employees
ü Reduces expertise
ü Improves access to
talent
Clarify goals
Identify
partners
Formulate
arrangement
Get buy-in
Monitor
results
Five Steps to Successful Implementation
Purpose-Driven Business Models

13. Business Evolution
13
Source : The Future of Business is The Mesh, Lisa Gansky
Car is not used for more than 90%
$270,000 of missing revenues
Companies must Evolve business models to avoid becoming
Disintermediated by Customers who connect with each other

14. Sharing Economy Boosted By Technologies
14
Source :Jo San Ku

15. 15
Source : University of Helsinki
Projected Revenue Growth
Revenue growth
and impact to the
traditional rental
sector

16. Evolution of Trust Model
16
Source : Willi Schroll

17. Potential Unutilized Assets
17
time over entire operational cycle
canceled due to unavailability of
right beds or equipment
Source: Horbbluk, Ruslan, Healthcare Financial Management Case Stuey
Medical Equipment

18. Major Concerns of The Sharing Economy
18
Trust and inconsistent customer experience are two
major concerns of the sharing economy offerings
Source : PwC
72% agree they
feel that the sharing
economy experience
is not consistent
69% agree they will
not trust sharing economy
companies until they are
recommended by someone
they trust

19. Social Rating Is Not Easily Applicable
19
Statistics are sufficient.
The quality of a book
is easy to measure
with people reviews.
Digital World
Not easily applicable to humans
Products

20. Social Exchange is Vital to Social Interaction
20
關係
The norm of reciprocity
“reciprocity can increase solidarity between
exchange partners through communicative value
over and above the instrumental value of the
benefits provided”
(Molm et. al. 2007)
Aversion to indebtedness and
Perceptions of Fairness
ü Common descriptions of uncomfortable feeling
of indebtedness when receiving something
without giving anything in return
ü It was generally considered better to give too
much than to feel indebted to others
Sense of Indebtedness
“a state of tension having motivational properties
such that the greater its magnitude, the greater
will be the efforts to reduce it”
(Greenberg and Shapiro, 1971)

21. Way Forwards
• Many of the early sharing economy based business (2009-now) have
failed for various reasons
• Trust, social (customer experience), platform and social technologies
are the key factors
• Like the dot com cycle, many of first wave sharing economy based
business have failed, but there are massive opportunities waiting for
those to get it right.
• Fear of indebtedness can hinder participation
• Legal challenges
• Discrimination can stem from tendency to socialize with those similar
to us
21

22. 22