Topics which are relevant in nature when written or shown in a significant manner constitute a content.Google’s new algorithm, which is rolled out on August 25, aims at providing people with helpful content where visitors feel totally satisfied. This new algorithm will take approximately 2 weeks to roll out. The priority of content should be visitor oriented. Any content which is not helpful is less likely to perform in search. The sites having more useful content are likely to rank higher than other sites. Even the content which is less helpful but is reader oriented will have a higher rank in search