T.S. Lim

marketing research ipsos innovation quantitative leap research indonésia market research esomar brand equity concept testing product testing marketing copy testing market understanding qualitative statistics positioning concept advertising analytics customer loyalty advertising research turnover trends internet revenue innoquest ideas screening sales forecast #marketingresearch #marketresearch physical availability mental availability brand management agile fmcg potential score tvc prognosis express process workflow government reform corruption isac2018 digital marketing insights training volumetrics concept and product test customer experience usage and attitude 2018 terdaftar berizin ojk fintech pre-testing pact 2016 data sensemaking evidence-based decision making applications big data data mining apjii 2017 digital media e-commerce small brands brand loyalty big brands ehrenberg-bass institute millennial focus group concept product testing internet coverage internet access research brief evidence-based radio ad print ad television commercial persuasive advertising research method research spend data analysis spss perpi telephone economy happiness consumer confidence brand positioning censydiam designor sales forecasting barrier post launch trial neuroscience ad testing opinion research smartphone customer satisfaction mobile survey digital breakthrough winner believability personality niche relevancy archetype unconvincing differentiation restart attitude branding behaviors text analytics optimization intensity new product development unbranded product test sensory productquest innoquest*ideas branded unbranded