The first thing that needs to be answered is do you need an app, or will a website derive the same benefits for your business? If you answer this question, you would know if an app is useful for your business or not. In most cases, you would see that a mobile website is all that you need. But, in case you feel an app is essential for your business, the next question would be what do you want the app to do? The goals that you are aiming for need to be decided before you go ahead with app development. The defined goals and the business needs will help you define the app that you are planning for your business.

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Which Mobile Application Development Platform is Ideal for Your
Business?
TRooTech Business Solutions
Planning a mobile app articulately proves to be a challenge. There are plenty
of questions that need to be answered before you can drive through a
perfectly developed app, and improve your business conversions.
The first thing that needs to be answered is do you need an app, or will a
website derive the same benefits for your business? If you answer this
question, you would know if an app is useful for your business or not. In
most cases, you would see that a mobile website is all that you need. But, in
case you feel an app is essential for your business, the next question would
be what do you want the app to do? The goals that you are aiming for need
to be decided before you go ahead with app development. The defined
goals and the business needs will help you define the app that you are
planning for your business.
Once you are done with these two questions, you need to answer yet
another important question- which platforms do you want to begin the app
development with? iOS and Android are both challenging businesses, and it
needs to be defined before you begin which platform do you want to start
with. It is always good to start with one before you plunge into the multi-
platform mode. Here, we will discuss the pros and cons associated with three
different app development platforms that are currently emerging and said to
be appropriate for your business. Let’s get started with each of them one by
one.

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iOS
When you say iOS, there is a defined target audience that comes to your
mind. This platform helps develop apps for both iOS and OSX apps. The
regions where iOS apps will work include America, Europe and Western Gulf.
Here, Android is hardly employed, hence you should not think of developing
an Android app before the iOS app here. 80% of the population consumes
iOS, and creating an iOS app makes sense for your business.
A brilliant combination of xCode and Swift programming language will help
develop a consistent and scalable app for your business. Now that we have
given you a background for why iOS, let’s hear a bit on the pros and cons for
this platform.

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The pros and cons for the Native Native iOS App Development.
Pros
 Offers enhanced quality and design attributes for your app
 You can build high quality animation
 Comes with 100% native performance
 Can be developed using Swift and Objective C programming language
 Best known for utility, social and messenger apps
 Supports Bluetooth and BLE apps
 Excellent code dependency management
 The iOS community is large and helps you out of issues
Cons
 If you have a limited budget, avoid developing an iOS app
 The development cost is high
 Only for iPhones and other Apple devices

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Android
Android is an open source platform, which comes with a huge community
support. The Android Studio offers to be a highly robust development tool,
which includes both debugging and testing to ensure quality development.
Using the studio, you can develop apps for wearable, phones, tablets and
other Android devices. Android uses the robust Java programming language
making development and coding easy. Highly scalable apps with predefined
architecture are an outcome of Android development.
The pros and cons for the Native Android App Development.
Pros
 Enhanced performance and quality is derived from Android apps
 A single app works on all Android devices
 Known for utility, messenger and social apps, and works well with
Bluetooth and BLE enabled devices

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 No licensing is needed for the app development
 It is open source, hence you can rely on the community to help you
with plug-ins and resolving major bugs
Cons
 Advanced animations come with performance issues which can cause
bugs in the apps.
Xamarin
If you are planning to create a single app that will run across platforms, then
Xamarin is your answer. This single platform allows you to develop and test
apps, thus saving your time, effort and money majorly. The apps for this
platform are developed using C#, and helps create robust apps with object

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oriented code. Xamarin has now collaborated with Microsoft, and may come
with major features in the coming future.
The pros and cons for the Xamarin App Development.
Pros
 Reduces development cost, and the development time goes down by
40%
 It is 75% native as compared to the actual native platforms
 Object oriented coding with cross platform result
 Built-in analytics to view analytics result for the app
Cons
 No slick user interface or advanced animations possible
 Third party libraries are limited
 Comes with licensing cost
 Dependent on third party libraries and frameworks
These three platforms offer a score of advantages and disadvantages. You
need to choose the one that helps you devise the app that suits your
business needs, and helps achieve the goals.