The document discusses predictions for the next five years regarding the internet and social media: - Chinese language content will dominate the internet as broadband speeds increase above 100MB. - Younger generations will seamlessly switch between apps on devices. - Cultural shifts will change what is considered private as real-time search results and social search change how people interact with search engines. - Content aggregation, social augmented reality, and automated social agents will become more common as organizing online content grows in importance.

2. The World According to Google (or Eric Schmidt anyway...) Five years from now the internet will be dominated by Chinese language content. Today’s teenager are the model of how the web will work in the five years – They jump from app to app to app seamlessly. Five years is a factor of ten in Moore’s Law, meaning that computers will be capable of far more by that time than they are today. Within five years there will be broadband well above 100MB in performance – and distribution distinctions between TV, radio and the web will go away More Video.

4. What’s coming up?

5. Fundamental cultural shifts in what we find to be normal or acceptable about privacy.

6. Real time information in search results on Google.

7. Expect Google’s Social Search to change the way we interact with search engines.

8. Ratings everywhere.

9. Global Social Brain

10. Content aggregation will be key to bring method madness.

11. What’s even better then “nowness”?

12. Social Media Augmented Reality

13. Socially enabled digital outdoor will become more common.

14. Social CRM will change CRM forever

15. Social augmented reality in real time via GPS and image recognition.

16. Organizing and filtering content will become big business

17. Complete decentralization of social networks.

18. Automated social agents

19. Micro virtual worlds will arise(that don’t suck)

20. Watch out for the Wave

21. Share of voice, point of view, and community influence will be more important then ownership.

22. What new tools will arise?

24. Scia Media

27. SOCIAL MEDIA 2012 Less.. More…. New social tools &services Privacy Single DestinationWebsites Content Collaboration Desired Exclusivity Machine Intelligence Real Relationships Social Connections Direct Only Marketing

28. THANK YOU!ANY QUESTIONS? Freddie LakerDirector of Digital Strategy – Global Team Blog: http://takemetoyourleader.com Twitter: http://twitter.com/TMTYL LinkedIn: http://www.linkedin.com/in/freddielaker Email: Freddie.Laker@Sapient.com