Evaluation of product 1

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How did you use new media technologies in
the construct and research, planning and
evaluation stages?
Product 1: Cannon 100D
Product Overview:
The Cannon 100D is a mid range DSLR which released towards the
latter of 2015; costing around £350.
Why we chose it:
We chose this camera for a number of reasons. Firstly, it is very
small and compact compared to cameras of a similar quality which
was helpful whilst moving form set to set. In addition, being so light
weight meant it could easily be used handheld (which was useful for
filming the Frank interrogation scene which needed to be completed
in one single take). Furthermore, the large touch screen made it
easy to quickly view footage directly from the camera. This allowed
to to know almost immediately whether or not the footage was in
focus etc. and, thus whether or not a reshoot was required. This
meant that were able to film any dodgy footage again whilst still on-set; not needed to make
multiple trips (which saved us a lot of time).
Alternatives?
Another camera that we considered for our project was the Nikon D3200 DSLR. This was
primarily because of the higher megapixel count (21 compared with only 16 on the Cannon).
However, when we tested the two, the quality difference was fairly negligible; and since this
camera was heavily, larger and featured less intuitive software (as well as no touchscreen) we

2. 2
decided the Cannon was the more productive option. Nevertheless, we opted to hang onto
the NIkon as a back up camera just in case our primary one ran out of battery or if we
wanted to experiment with two different angles during the same take.
How it was used:
The Cannon 100D was a primary means for capturing footage whilst on set. When suitable, it
was mounted to a Stitz Hi-Low HL-31 tripod. Scenes such as those shot at Cranbourne had
some uneven surfaces which meant that the tripod was no more effective than steady hand (not
only that, but it helped amplify the rural/undercover nature of the scene).
The camera was equipped with a EFS 18-55mm Image Stabiliser Lens which featured a focus
and zoom ring to help make sure the every we wanted was in shot (and everything we didn’t
out). The focus ring also allowed us to experiment with shots that faded in and out of one
another (as you saw at the beginning of the Ruff McTuffen interview) which help to provided the
audience with the brief change in time (which stopped the transitions from being too jarring).