The document discusses how to avoid making decisions based on the "Highest Paid Person's Opinion (HiPPO)" and instead focus on being data-driven, customer-focused, and continuously experimenting. It provides an overview of QuickTapSurvey, a bootstrapped company that helps businesses capture data through mobile and web apps. The author advocates following three core values when making product decisions: using data to make choices, focusing on customer needs, and testing ideas through experiments rather than opinions.

1. How to avoid the HiPPO
Lessons Learned in Startup Decision Making
Tishan Mills
Co-CEO & Founder
QuickTapSurvey

2. Launched in 2012
11,000 business customers
100+ countries

3. Bootstrapped
Team of 35

4. QuickTapSurvey helps
businesses capture data
in person

5. Used for data
capture at events
& activations.

6. Used for
feedback.

7. Used for
research,
audits and
inspections.

8. Product has more than
5000 feature points

9. How do you make the right
product decisions?

10. What does HiPPO
stand for?

11. Highest
Paid
Person’s
Opinion

12. 3 Product Development
Core Values

13. Be Data-Driven

14. Be Customer Focused

15. Make a Wish

16. ABC - Always Be C
Experimenting

17. Features In Progress

18. Summary
● Decision making needs to be
○ data-driven
○ customer focused
○ based on experimentation

19. Contact:
inquiries@quicktapsurvey.com
+1 888-395-9285 Ext 123
www.quicktapsurvey.com
We are hiring for Account Execs, Sales Development Reps,
Product Designers, Android Engineers, Java (Web) Engineers
Free stuff at our booth!
@tishanm
www.quicktapsurvey.com
Thank You!