By Claudia Milena Vaca, presented at the 17th TCI Global Conference, Monterrey 2014.

1. Shared Value: Competitiveness Strategy for Bogota
Claudia Milena Vaca
Parallel 1.1 Common problems, common markets and shared value
creation
11 November 2014

2. SHARED VALUE:
COMPETITIVENESS STRATEGY FOR BOGOTA
CLAUDIA MILENA VACA M.
COMPETITIVENESS AND SHARED VALUE VICE-PRESIDENT
BOGOTA CHAMBER OF COMMERCE

3. The Bogota Chamber of Commerce - BCC-believes
in the positive and
transformative power of companies to
create wealth and make our City and
Region more competitive and prosperous
for all

4. How to put ideas into practice?
In 2012, BCC redefined its institutional
framework to promote clusters and
help companies to increase its
generation of value
ORGANIZATIONAL
MECHANISM
Competitiveness
and Shared Value
Vice-Presidency

5. How Companies Generate Shared
Redefining productivity in the
value chain
Value? 1
Cluster Development Initiatives
Reconceiving need, products
and customers
!
3
2
BCC provides support to companies in the
generation of share value

6. 1. BCC Cluster Development Initiatives.
2012 2013 2014 2015
Apparel Leather and
Footwear
Jewelry
Tourism
Software
and IT
Creative
Industries
Graphic
design
Cosmetics
Gastronomy
Electric Energy
Music
Health
Dairy
13 IDC
2500 actors participating
Companies
Academia
Government, association
and institutions
Our IDC is an open
and inclusive concept.
•Mechanism to make
better companies and
communities.
•Companies should be
part of the solution

7. 2. Redefining productivity in the value chain
Suppliers Development
Efficient Use of Resources
Programs
Programs
Relationship between the succes in business and success in the community

8. 3. Reconceiving need, products and customers
Shared value requires
innovation
We are developing
methodologies for
innovation, to help
companies take
advantage of social
and environmental
opportunities

9. BCC help creates culture around new purpose for
companies?
.
1. Promoted shared value events
3. Created Shared Value Prize
2. Designed a training program for
consultants

10. The First Shared Value Prize
Winner of the first Shared Value Prize:
Davivienda Bank with the initiative Daviplata
• Daviplata is a financial service offered to transfer money through a mobile phone without
having savings or current accounts.
• It was designed to transfer subsidies to low income communities.
• In 2013, more than 45 millions of transactions were made through Daviplata.

11. Participants: companies with ongoing
initiatives, with proven investments and
benefits.
The Selection Criteria
53 initiatives were presented

12. The Bogota Chamber of Commerce - BCC-believes
in the positive and
transformative power of companies to
create wealth and make our City and
Region more competitive and prosperous
for all.