4. Consumers do not like surprises
Provide visibility into the fully landed cost
Including all taxes
Duties
Tariffs and fees
Expressing the prices in local currencies
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5. Import and export regulations can be very confusing
and are constantly changing.
You need to understand what you can ship to which
countries (import regulations) and what export
regulations may apply to your products.
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6. Screening international buyers from seeing
these products during the shopping experience
is a best practice that you should consider.
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7. if you can't provide cost-effective ways to get
merchandise to online shoppers within 10 days,
they will likely shop somewhere else.
Naturally, expectations are relative to proximity
— Canadian buyers will expect a much faster
service than those in Russia.
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8. U.S. retailers that can provide reasonably priced
local market shipping options from reliable
carriers that consumers know and trust typically
fare best. You also need to help ensure that you
have full tracking capabilities, including proof of
delivery.
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9. Offering an easy-to-understand process for
returns and after-sale service is important.
Depending on what you sell,
you may or may not want to ship goods back to
the U.S.
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10. Some retailers choose instead to liquidate returns
in country and reimburse buyers.
You'll need to think through your policies,
establish a process and include returns costs into
your ROI and cross-border business case.
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11. Payment processing
Don't assume everyone owns a major credit card.
Payment preferences will vary by market,
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12. so you'll need a way to accept a variety of credit,
debit and electronic payment vehicles to which
buyers are accustomed.
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13. Fraud management
Real-time fraud detection is another capability to
consider.
Having the right intelligence, scoring
mechanisms and processes can provide for a
healthier bottom line.
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