STP of Dominos in a nutshell and meaningful manner.

2. segmentation
Segmentation
Variables
Geographic
Demographic Psychographic
Behavioural

3. TARGETING
Social And Digital
Media
Newspapers And
Magazines
Food Festivals And
Carnivals
Discounts And
Coupons
Commercial
Advertisements
Title Sponsors In
Fests And Events

4. POSITIONING
KHUSHIYON WALI HOME
DELIVERY !!!
30 min’s or Free
YEH HAI RISHTON KA TIME
FOR FOODIES BY FOODIES
AGGRESSIVE EXPANSION
TO 1000+ STORES
FAN FAVORITE ON
SOCIAL MEDIA

5. PRESENTED BY :-
• DIPALIKA PAUL
• SHILPI DAN
• TANGUDU AKHILESH