Data is everywhere and we never saw such amount of data to handle. An estimated 80% of this data contains location information! Your organization needs to evaluate your data in context with relevant business factors and gain spatial insights for confident business decisions. Precisely, with its expertise and wide portfolio, can support you to: Govern your spatial data with a strong data governance strategy Elaborate metrics and enhance analytics to accelerate insights and reduce business risksEnrich your data to unlock new insights and empower better-informed decisionsData Integrity – a journey to increase trust in data, accelerate data-driven transformation and produce better business results – is the key to transform your company into a successful data-driven one. Discover in our webcast how governing spatial data provides trusted insights for confident business decisions.

1. Why spatial data
governance is critical to
your business strategy
Francesca Tassinari – Senior Account Executive
Monica Di Martino – Senior Sales Engineer

2. Housekeeping
Webinar Audio
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follow-up via email
Recording and slides
• This webinar is being recorded. You will receive an email
following the webinar with a link to the recording and slides
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.

3. Themes
• Why spatial data governance is
critical to your business strategy
• How do spatial data governance &
spatial analytics drive business insights
• Demo
• Introducing Precisely Data Integrity
Suite
• Q&A
Speakers
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.
Francesca Tassinari
Senior Account Executive
Monica Di Martino
Senior Sales Engineer

4. Exploding need for trusted data
83% of CEOs
want their
organization to be
more data-driven
Digital transformation
investments to
top $6.8 trillion
globally by 2023
68% of Fortune 1000
businesses now
have CDOs – up 6x
in the last decade
Global data
infrastructure spending
expected to reach
$200 billion this year
Data is the fuel for decision-making today
IDC IDC Gartner Forbes
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.

5. 77%
report data-driven
decision-making
as the top priority
for data programs
QUESTION:
76.6%
72.8%
62.4%
58.6%
57.1%
56.8%
52.7%
Data-driven decision-making
Operational efficiency
Cost reduction
Revenue generation
Regulatory compliance
Risk mitigation
Customer retention
“2023 Data Integrity Trends & Insights Report” June 2023
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.

6. For trusted data,
you need data integrity
Data integrity is data with maximum
accuracy, consistency, and context for
confident business decision-making
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.

7. Our vision for modern data integrity is unique
Data integrity cloud
Business &
IT collaboration
Streaming
data pipelines
Data integrity processes
run where the data is
Shared catalog of technical
& business metadata
Flexible, modular,
interoperable solution
AI-driven rules, alerts,
and enrichment
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.

8. Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.

9. Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.
6 key questions to help
identify the strength of your
data governance program
•
•
•
•
•
•

10. Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.
•
•
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11. Spatial data governance and
spatial analytics drive business insights
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.

12. An estimated 80% of all data created
contain location information
The number of Chief Data Officers (CDOs)
has increased by 65% since 2017
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.
Spatial data importance and CDOs rise

13. ”How do we
improve data-driven
decisions making
capabilities?”
“How do we understand
which critical spatial data impacts
our business goals, objectives,
metrics and processes?”
“Are we governing how the spatial data is consumed
in our location analytics solutions?”
“Is privacy compliant in this spatial data?“
“Why are there so many duplicate
records in our customers and
prospects’ location data?”
“I need to write policies of this risk hurricane
area, but the data is in different formats!”
LEADERSHIP
BUSINESS
USERS
Network
Planning &
Optimization
BUSINESS
USERS
ESG team,
Finance &
HR
BUSINESS
USERS
Marketing,
Sales, CRM &
Customer
Engagement
BUSINESS
USERS
Claims Mngt
& Customer
Services
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.
Why do you need spatial data governance ?

14. ”How do we
improve data-driven
decisions making
capabilities?”
“How do we understand
which critical spatial data impacts
our business goals, objectives,
metrics and processes?”
“Are we governing how the spatial data is consumed
in our location analytics solutions?”
“Is privacy compliant in this spatial data?“
“Why are there so many duplicate
records in our customers and
prospects’ location data?”
“I need to write policies of this risk hurricane
area, but the data is in different formats!”
“How can we ensure compliance
for our latest rural broadband
awards?” "We need a better
approach to location data!
We need spatial data
governance!”
LEADERSHIP
BUSINESS
USERS
Network
Planning &
Optimization
BUSINESS
USERS
ESG team,
Finance &
HR
LEADERSHIP
BUSINESS
USERS
Marketing,
Sales, CRM &
Customer
Engagement
BUSINESS
USERS
Claims Mngt
& Customer
Services
Why do you need spatial data governance ?
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.

15. Key person risk
Spatial data is challenging to incorporate and manage
with traditional data governance solutions
• spatial data formats: extremely large and complex data
• hundreds of maps projects, profiled users and roles
• regulatory spatial data and analytics requirements
• aligning spatial data assets across the organization to
drive collaboration and consistent insights
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.
Today’s challenges

16. Key assets risk
It is challenging to incorporate spatial analytics into
traditional data governance programs to
• verify the quality of your spatial data
• derive new attributes to understand distance, geometry,
density, etc.
• increase data visibility and democratize your spatial data
• reveal the "who“, "where" and "why" of your business
operations with context
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.
Today’s challenges

17. Spatial data
governance & spatial
analytics drive
business insights
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.
Demo

18. Spatial data governance & spatial analytics
drive business insights
1
2
3
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.

19. Spatial data governance & spatial analytics
drive business insights
1
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.

20. Leona just received a request from Harry, who
wants to run a series of marketing campaigns.
Anna Hubert
Hi Leona,
As you are aware, our global strategy is to increase our B2B pipeline by 10%.
Our objective is to primarily increase the conversion rate of the B2B marketing qualified leads.
This objective will be measured using 2 key metrics:
• increase B2B marketing emails to 95%
• increase B2B sales phone contact by 25%
Therefore, can you please investigate this, and action the following:
• which data we need
• who we need to reach out to get this data
• how we can achieve these goals and metrics above
Kind regards,
Harry
ACTION: Business Marketing Campaign
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.

21. Spatial data governance & spatial analytics
drive business insights
1
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.
• Intuitive Google-like search to increase visibility and user adoption
• Single source of truth to improve operational efficiency

22. Spatial data governance & spatial analytics
drive business insights
1
2
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.
• Intuitive Google-like search to increase visibility and user adoption
• Single source of truth to improve operational efficiency

23. Understand how the goals relate to the organization
critical data elements, including spatial data that is
mandatory to execute the business campaigns.
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.

24. • Top-down approach to explore and identify relevant Spatial Data to increase awareness and alignment
• Quickly identify relevant stakeholders to provide further context and support to enhance efficiency
Spatial data governance & spatial analytics
drive business insights
1
2
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.
• Intuitive Google-like search to increase visibility and user adoption
• Single source of truth to improve operational efficiency

25. Spatial data governance & spatial analytics
drive business insights
1
2
3
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.
• Top-down approach to explore and identify relevant Spatial Data to increase awareness and alignment
• Quickly identify relevant stakeholders to provide further context and support to enhance efficiency
• Intuitive Google-like search to increase visibility and user adoption
• Single source of truth to improve operational efficiency

26. Leona and Eric, collaborate to support business users to
target the right prospects who can benefit from their
business in the roll-out area.
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.

27. Spatial data governance & spatial analytics
drive business insights
1
2
3
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.
• Top-down approach to explore and identify relevant Spatial Data to increase awareness and alignment
• Quickly identify relevant stakeholders to provide further context and support to enhance efficiency
• Intuitive Google-like search to increase visibility and user adoption
• Single source of truth to improve operational efficiency
• Powerful Spatial Analytics drives business insights to achieve organization goals, which can increase
revenue, reduce costs and/or risk

28. Business-First data
governance approach
Spatial Data Governance
Data Governance
& Spatial Analytics
Provide into
available that can impact business
goals, objectives, and processes for
consistent insights and outcomes
framework to drive
confidence in the meaning, quality,
value, and trustworthiness of your
data
Quickly deliver value and manage
costs with improved efficiency and
eliminated redundant tasks
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.

29. Spatial data
governance & spatial
analytics drive
business insights
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.
o Break down spatial data silos
o Govern ownership and business context
o Link spatial data to business assets
o Evaluate your data in context

30. • and
• data quality results and
data governance scores by asset
• help derive new attributes
to understand distance, geometry, density,
etc.
• with Precisely’s
data product portfolio
• by
• Breaking down spatial data silos
• Integrating ownership and business
context in the overall governance
Experience
• Evaluate your data in context with
relevant business factors and gain
spatial insights for confident business
decisions
• Manage all enterprise data assets,
both traditional and spatial,
driving collaboration and data
quality
• Transform raw data into
actionable insights by unlocking
hidden context and relationships
with spatial data
Data integrity supports spatial data governance
Data
Governance
+ +
Data
Enrichment
Spatial
Analytics
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.

31. • Enterprise apps
• Analytics tools
• Precisely industry
apps
• BI dashboards
• AI/ML
• Business Intelligence
• CRM
• Workforce mgmt.
• Data warehouse
• ERP
• Billing Data catalog Intelligence Agents
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.

32. 7 robust services deliver exceptional value
Data
Integration
Data
Observability
Data
Governance
Data
Quality
Geo
Addressing
Spatial
Analytics
Data
Enrichment
Break down
data silos
by quickly
building
modern data
pipelines that
drive
innovation
Proactively
uncover data
anomalies and
take action
before they
become costly
downstream
issues
Manage data
policy and
processes with
greater insight
into your data’s
meaning,
lineage, and
impact
Deliver data
that’s accurate,
consistent, and
fit for purpose
across
operational
and analytical
systems
Verify,
standardize,
cleanse, and
geocode
addresses to
unlock valuable
context for more
informed
decision making
Derive and
visualize spatial
relationships
hidden in your
data to reveal
critical context
for better
decisions
Enrich your
business data
with expertly
curated datasets
containing
thousands of
attributes for
faster, confident
decisions
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.

33. 7 robust services deliver exceptional value
Data
Integration
Data
Observability
Data
Governance
Data
Quality
Geo
Addressing
Spatial
Analytics
Data
Enrichment
Break down
data silos
by quickly
building
modern data
pipelines that
drive
innovation
Proactively
uncover data
anomalies and
take action
before they
become costly
downstream
issues
Manage data
policy and
processes with
greater insight
into your data’s
meaning,
lineage, and
impact
Deliver data
that’s accurate,
consistent, and
fit for purpose
across
operational
and analytical
systems
Verify,
standardize,
cleanse, and
geocode
addresses to
unlock valuable
context for more
informed
decision making
Derive and
visualize spatial
relationships
hidden in your
data to reveal
critical context
for better
decisions
Enrich your
business data
with expertly
curated datasets
containing
thousands of
attributes for
faster, confident
decisions
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.

34. 7 robust services deliver exceptional value
Data
Integration
Data
Observability
Data
Governance
Data
Quality
Geo
Addressing
Spatial
Analytics
Data
Enrichment
Break down
data silos
by quickly
building
modern data
pipelines that
drive
innovation
Proactively
uncover data
anomalies and
take action
before they
become costly
downstream
issues
Manage data
policy and
processes with
greater insight
into your data’s
meaning,
lineage, and
impact
Deliver data
that’s accurate,
consistent, and
fit for purpose
across
operational
and analytical
systems
Verify,
standardize,
cleanse, and
geocode
addresses to
unlock valuable
context for more
informed
decision making
Derive and
visualize spatial
relationships
hidden in your
data to reveal
critical context
for better
decisions
Enrich your
business data
with expertly
curated datasets
containing
thousands of
attributes for
faster, confident
decisions
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.

35. 7 robust services deliver exceptional value
Data
Integration
Data
Observability
Data
Governance
Data
Quality
Geo
Addressing
Spatial
Analytics
Data
Enrichment
Break down
data silos
by quickly
building
modern data
pipelines that
drive
innovation
Proactively
uncover data
anomalies and
take action
before they
become costly
downstream
issues
Manage data
policy and
processes with
greater insight
into your data’s
meaning,
lineage, and
impact
Deliver data
that’s accurate,
consistent, and
fit for purpose
across
operational
and analytical
systems
Verify,
standardize,
cleanse, and
geocode
addresses to
unlock valuable
context for more
informed
decision making
Derive and
visualize spatial
relationships
hidden in your
data to reveal
critical context
for better
decisions
Enrich your
business data
with expertly
curated datasets
containing
thousands of
attributes for
faster, confident
decisions
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.

36. Our software, data enrichment products and
strategic services deliver accuracy, consistency, and
context in your data, powering confident decisions.
of the Fortune 100
99
countries
100 2,500
employees
customers
12,000
Brands you trust, trust us
Data leaders partner with us
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.

37. Next steps!
Schedule a conversation
with Precisely experts
Request a demo Learn more at
precisely.com/suite
Dive into more content on
today’s topics
Let us know what you
thought of this session
Copyright 2023 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies.

38. QA
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