Testing user experience on a website

1. Sydnee Arnold
Usability Test for UnionStation.org
Test Preparation:
To conduct thisstudyand be able to analyze the findingsof mytestersthoroughly,Ineededtoalso
complete the taskstosee howI feltaboutthe usabilityof the site.ForthispreparationIfinishedeach
task,timedmyself andnotedthe issuesIpersonallycame across.WhenIapproachedthe site forthe
firsttime I waspleasedwithwhatthe site lookedlike and waseagertosee how itwas indepth.
For task 1 my firstthoughtwasto locate and use the search bar but muchto my surprise thataspect
didnot exist.Icouldnotfigure outwhythere wasno search bar because onotherwebsitesIuse that
tool a lot to searchfor specificitems.Ihadtoopen two differentpagesbecause there wasnodrop-
downnavigationtoexplainwhattype of informationwasundereachtab.Finally,Iscrolledcleartothe
bottomand withinthe footerIfoundGuestAmenitiesandlocated the informationIwassearchingfor.
That whole processcouldhave beenavertedwiththe use of the searchbar tool.
Task 2 leftme feelingmore atease withthe websitebecause of how easyitwasto complete.The
EventsCalendarwastrulyhelpful anditallowedme todirectlyclickwhichdate Iwantedtosearch
further.Onthe page withthe specificmovie,Ienjoyedthattheygave a videotrailerandaplethoraof
informationinthe description.One thingthatbotheredfromtask1 and continuedintotask2 was the
large bar withan announcement thatstayedwithme oneverypage of the site.Itwas extremely
distractingandirrelevant forpeoplewhodonotneedthatinformationandittakesup preciousspace on
the page thatcouldbe usedforsomethingelse.
Finallyontask3 I wasreadyto purchase my ticketsbutquicklycame to a haltwhentryingto finda
specificseat.Atfirst, Ididnot see the optiontoselectthe seatbecause itblendedinwiththe
backgroundand wasnot a visible option.Iclickedselectseatsandittookme to the previouspage,asI
kepttryingitjust tookme in circlesuntil Ifinallygave uponthat part.The whole checkoutprocesswas
prettyunsatisfyingbecause sinceIdidnothave an account made I had enterinall of myinformation as
if I was creatingan account.Task 3 tookme the longesttocomplete andleftme the mostfrustratedout
of eachtask.

2. Sydnee Arnold
Overall Ienjoyedthe site andwasenthusiastictosee how mydifferenttesterswithvariedexperience
were goingtohandle the tasks.My curiosityhadme wonderingif theywere goingtorunintothe same
problemsIdidor if theywouldfindadifferentapproacharoundcertainlimitations.
Choosing Participants
Tester 1-
Cassandra Arnold is51 andwas my firstparticipantformytest.Cassandrais a NuclearMedicine
Technologistwhichmeansshe doesdiagnostictestingusingradiotracersto analyze the physiologyof
the body. She doesworkon the computerbut mostof itis notwithinthe Internetandisjustspecific
software she needsforhertests. Onaverage she spendsonly one houra weekusingthe internetand
overhalf of thatis justfromthe social mediasite Facebook.She isconsidered mylow experience userof
the Internetdue toher lackof usage plus hernavigationskillswouldbe consideredpoor. Ichose herdue
to herlack of experience butalsobecause of hergoodcritical thinkingskillsand Iwantedtosee how
those bothcounteractedwithinthiswebsite.Eventhoughshe doesnothave muchexperiencewith
websitesmostsitesthatare easytonavigate are clear forher to getthroughdue to critical thinking.
Environment for Tester 1
Location of test: We conductedthe studyinherlivingroomonthe couch at herhouse.She wassitting
on the edge of the couch with the laptop on the TV tray. Thislocationwaschosenbecause whenever
she doesgeton the Internetthatis herusual spot. I wantedherto feel comfortableduringthistest
because Iwanteditto seemlike areal life experience toobserve how she trulyencounteredthe site.
Physical environment:The lightwasdim due to onlyone lampbeingoninthe room. The televisionwas
on inthe backgroundand herhusbandwas alsopresent. Usuallywhenshe isonthe computerthere is
noise inthe backgrounddue to herhusbandand dog. If there were anydistractionstheywouldhave
come from themtwobut while the testwasbeingconductedtheywere bothcooperativeanddidnot
botherCassandra.
Technical environment:The computershe used was herownand it wasan ASUS laptop.She hashad
thislaptopforabout three yearsso itis the computershe ismostfamiliarwith.We were onherhome
Wifi andthe browserwasInternetExplorer.Herscreenisalsotouchscreenand that isa tool thatshe
usesa lot.While she wascompletingthe tasks,she wasconductingmostof the scrollingonthe screen.

3. Sydnee Arnold
Tester 2-
Leslie Chandleris47 and was mysecondparticipantforthisfieldtest.Leslie worksinthe Advisement
and Orientationoffice atNorthwestsoshe isacollege administratorbutalsohelpswithacademic
advisingwhenneeded. She isincharge of the First-YearExperience forincomingstudentsandthathas a
lotof detail withinit.Heraverage dayiscomputerwork,phone callsandmeetings. Forthisstudy,she is
withinthe highexperience leveldue tothe amountof time she spendsonthe Internet.Fromworkto
exploringthe webshe spendsover 30 hours a weekon the Internet. Onlyabout8 hoursof those 30 are
usedforsocial mediapurposeswhichprovesthatmostof hertime online isduringwork. She has
developedspecial skillsthatshe haslearnedfromexperiencingthe webinwaysothershave not.
Environment for Tester 2-
Location of test: Thisstudywas conductedinherlivingroomonthe couch withher laptopbalancedon
herlap. She informedme thatshe doesnotworkthat much on hercomputerat home butwhenshe is
searchingthe webshe isusuallyloungingonthe couchwhere she can keepaneye on her
granddaughterwhoalsoliveswithher.
Physical Environment: The lightingforthisparticulartestwasbrightand illuminatedthe room. The
biggestdistractionforthistestwasthe granddaughterbecause she keptwantingtoplaywhile the study
was beingconductedsoLeslie couldnotalwayspay close attentiontothe tasks.Thiswas a factor that I
felthappenedalotwhen Leslie wasathome onherown so the data wouldbe extremelyaccurate to
howit wouldtrulybe withoutthe actual testing.
Technical Environment: While Lesliewasconductingthe fieldtestshe wasonherwork computerwhich
isan HP withthe Google Chrome browser.The studywasonherhome Wifi so everythingwas
respondingquickly.She hadafewplug-insatthe topwithtwo additional tabsopen.HerEmail ison her
computerso whenevershe wouldreceiveanEmail itwouldpopup witha soundat the bottom right
handcorner of the screen.

4. Sydnee Arnold
Test Results:
Initial Site Thoughts
Summary-
Each testerthoroughlyenjoyedthe immediatedesignof the website andthe site highlightsthe
majorexhibitsinthe feature area.The graphicsare whatstoodout the most to mytestersand how
aestheticallyappealingthe fontandstyle was.The large ribbonat the bottomwas somethingthattester
2 didnot enjoybecause of howmuchroomit tookup on eachpage that was traveledto.Toher, itwas
distractingtothe eye and hidesinformation.Whenfirstenteringthe website,tester1foundherself
gazingat the varioustabsat the top lettingherknow whatthe site hadto offer.She foundthe large font
and the termsof the tabs helpful asshe begantonavigate the webpage. Boththoughtthe theme of the
page was carriedout seamlesslyfromone page tothe nextwhichalsoallowedittobe more pleasingto
the eye throughoutthe website.
Task 1: You are bringing ourgrandfatherto Union Station fora Sunday afternoon outing.Hecan’twalk
morethan about50 stepsat a time. Determine whetherornot therewill be a wheelchairavailable for
him to useduring the visit.
Summary for both testers-
Tester1 Tester2 Average
Average TaskTime 2 minutesand6
seconds
2 minutesand 36
seconds
2 minutesand21
seconds
Average Satisfaction 4 4 4
SuccessRate 100% 100% 100%
Highlights
 Both were extremelyshockedthat the websitedidnotpossessasearch bar. Wheneachbegan
workingthe task,theyimmediatelyclicked the “PlanYourVisit”tabandthe firstaspecton the
page that loadsisjust the variousshowsand theircosts.Tester2 believedthatif youwantto
searchsomethingthenitshouldbe readilyaccessible.Itbeganobviousthatmytester2 wasmy
highexperience Internetuserbecausewhenshe beganscrollingon “PlanYourVisit”page she

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couldnot findwhatshe waslookingforso she did“commandF” to justsearch that particular
page.She typedin‘wheelchair’andinstantlythe sectionregardingthe wheelchairpoppedup.
Tester1, beingmylowexperience Internetusersimplyscrolleddownextremelyslowlyuntil she
foundthe sectionlabeled“GuestAmenitiesandTransportation”.Bothtesterswerecuriousif
there wasanotherway to accessthat specificinformationwithoutbeingonthatpage.Both
testersagreedthata search bar wouldhave beenperfectforthistaskbecause whattheywere
lookingforwasso specific.
 The testerswanted the “PlanYour Visit”page tobe laidout ina waythat gave more contentin
the above the foldsection. Whenthe site loads,the onlypartshownare the pricesbut nothing
regardingwhatactual featuresare there.The testersthoughtthatpeople wouldfirstrathersee
whattheiroptionsare and thenthe cost afterthat. In Figure 1,it exemplifieswhatIam talking
aboutand what the testerssawwhentryingtocomplete thistask.
Figure 1

6. Sydnee Arnold
 Tester1 wasthoroughlyconfusedastowhythe Guest AmenitiesandTransportationsection
was pushedoff to the side,ratherthanbeingcenteredrightinthe middle.Since those three
sectionstowardsthe bottomare onlyrightaligned,itcausesthe individualsusingthe site to
have to continue toscroll until theymayfindwhattheyare lookingfor. Thiswasespeciallya
problemformytester1 because she isthe one that justcontinuedtoscroll until she foundthe
variousinformation.Since the areaof space isso compact due to the bannerat the bottomand
the large header,the testerhadto scroll downa significantamounttoaccommodate forthese
ineptdesignqualities. BelowisFigure 2whichshowsthe large amountof white space rightnext
to the sectionthatthistask was basedon.It provesthe misleadingdesignandhow everythingis
pushedoff tothe side whenitcouldbe centeredandfartherup the page.It isalsoclear to see
ineach screenshotlaidout,justhow tinythe space isfor contentoneach page.
Figure 2

7. Sydnee Arnold
Recommendationsto improve UX for this task:
Alignmentto Heuristic:Recognitionratherthanrecall plusFlexibility andefficiencyof Use
Problem:The mainproblemregardingthistaskisthe lackof searchbar withinthe website.A searchbar
iscrucial formany differentreasons. Forone itiseasiertolookup specificaspectsyouare lookingfor
rather thanskimmingthe whole page inhopesof findingwhatyouare after.Searchbars alsosave time
withinthe site because people these daysbelieve infastresultsandasearchbar can accomplishthat.
Thisheuristictalksaboutmakingoptionsreadilyavailableforthe webvisitors. Itexplainshow users
shouldnothave to lookback intotheirmemorytorememberwhere somethingislocatedandthat
objects,optionsandactionsshouldbe accessible forvisitors. Instructionsforthe use of the system
shouldbe inplainsightandthat includesoptionstofindinformation,likeasearchbar. JakobNeilsonin
hisguidelinesexplainsthatsearchbarsare one of the mostimportantpartsof a homepage andthat
theyshouldbe visibleandsimple. Thiscertainactionmakingitall aroundeasierforthe userto navigate
the site.
ProblemImprovement:The bestway to improve thistaskisto make a search bar and addthe optionof
‘AdvancedSearch’aswell sopeople cannarrow theirsearchdownevenfartherformore specifics. On
the homepage of UnionStation.orgthere isnosightof a search bar. Onothermovie sites thatare similar
to UnionStation’s, theyincorporate avisiblesearchbardirectlyontheirhomepage. InFigure 3I show
AMC’s visiblesearchbarand UnionStation’slackof one in Figure 4.

8. Sydnee Arnold
Figure 3 AMC
Figure 4 no search bar
My solutionforthis problemistosimplydesignasearchbar witha drop downarrow thatthenshowsan
advancedsearch option.Iwouldmove the UnionStationlogo upso that the whole navigationbarcould
be used.I wouldthenaddthe search bar inthe upperright nexttothe “VisitScience City” tab.I chose

9. Sydnee Arnold
thisplace because itisa visibleoptionthe minutethe site isloaded. The designelementswill still be
there butthisnewfeature will be fusedwithinthe navigation.
The spot that says‘Action’will thensay‘AdvancedSearch’.There willonlybe one dropdownoptionto
not confuse the visitorsbutthe optionforthe secondsearchwill stillbe visible withahovercolorof
blue tocontrast the gray backgroundcolor. The visitorwill have toclickonthe AdvancedSearchtabto
be able to type init but if the visitorsimplydoesamouse over,aspeechbubble will come upexplaining
that specificsearchinmore detail.

10. Sydnee Arnold
In the speechbubble itwill thensay,
“Dig deeper! If you wish to look into something more specific within our website, go for it! This
search will allow you to find the gold at the end of the rainbow. If you still cannot find what you
are looking for, give us a call and we will see how we can help! ###-###-####”
I addedthissection togive the usersinformationregardingthe advancedsearchoptionandwhatthey
mightbe able to do if theystill cannotfindthe correctinformationtheyare lookingfor.If thistool would
have beenthere whenthistaskwasfirstasked,mytesterswould justhave beenable tosearch‘Guest
Amenities’or‘Wheelchair’ foranevenbettersearch.Anotherpossible pliable optionforthisissue
wouldbe to add just a drop downmenuunder“PlanYourVisit”andadd furthernavigationbutIfeel as
if a searchbar wouldbe easierforpeople thatdonotknow what sectioncertainaspectswouldbe
under.All sitesare differentandsometimesthe contentthatyoubelievewouldbe underone section,
couldbe undersomethingcompletelydifferent.The searchbarbeingeasierforeveryone touse and
more understandable forall differentexperience levels.

11. Sydnee Arnold
Task 2: You wantto plan to see an ExtremeScreen movieduring yourvisit, and you wantto secure
tickets in advance.Determinewhatis playing on Extreme Screen on Wednesday,Nov.23,and the
playing times foreach option.
Highlights:
 Once theyfoundthe eventscalendarthe testerswere unsureof whatwasplayingonthe
Extreme Screenbecause the fontwassosmall incomparisontothe actual movie title font.So
the firstlabel thatcaught theireye was“Extreme Weather”or“National ParksAdventure 3D”
rather thanseeingRegnierExtreme ScreenTheater. Thiscancause confusionwithinthe visitors
because thentheyonlysee the title andare notimmediatelysure of whatscreenthe moviesare
at. Tester1 thoughtthatit shouldbe the otherwayaround,withthe theatertitle largerthanthe
movie title because the movie title varieswhilethe otherheader staysconstant. Asseenin
Figure 5, at firstglance it is unclearof what venue the specificmovie isplayingatandthat isdue
to the fontsize issue.
Tester1 Tester2 Average
Average TaskTime 1 minute and23
seconds
3 minutesand23
seconds
2 minutes&23
seconds
Average Satisfaction 4 3 3.25
SuccessRate 100% 100% 100%

12. Sydnee Arnold
Figure 5 misleading font sizes
 The testersalsobelievedthatitwouldbe beneficialtohave all of the moviesplayingatthe
Extreme Screenunderone sectionandall the moviesplayingattheirrespective placesunder
theircertainsection forbetterorganizationpurposes.The organizationof thispage lacksluster
and isnot veryuserfriendly.Once again because everythingisjustlistedoutinsteadof being
undercertainsections,itcausesthe visitorstohave scroll alot to findwhat theyare huntingfor.
The calendaron the page iseasyto use but thenonthe otherside itgetsclusteredandthere
are factors goingon that are notpleasingtothe eye.Tester2 clickedonthispage and was
instantlyoverwhelmedwithall the differentmoviechoices.She enjoyedthatthere were so
manyfun andexcitingevents butwasunsatisfiedwithhow theywere laidoutsoverticallyon
the page.
 The above the foldsectionformy testerswasconcerningtothem.Theyenjoyedthe pictures
tremendouslybutwouldlikethe contenttocome priorto the pictures. Since the picturesare so
large,the usermust scroll downthe page quite a bitto evenreachthe informationabout
specificshowtimes.The wholepicture is notseen all atonce and itis an inconvenience forthe
visitortonot be able to see muchwhen the page actuallyloads.Whentester1 clickedonthis
page she was shockedthatthe picture tookup so much roomand thoughtthat the design

13. Sydnee Arnold
hierarchyonthese relatedpagesshould be laidinamore organizedfashion.The contentonthis
page is vital soindividualscansee informationregarding the datesandtimesof the showssoits
place on the page shoulddisplaythe importance.The picturesandvideosare anintriguing
additionandbothtestersthoroughlyenjoyedthataspectbuttester2 believedthateitherthe
picture slideshowcouldbe minimizedormovedunderthe material. Figure 6below displaysthe
above the foldthatis currentlya part of the website anditprovesthatit ishard to see anything
whenthe webpage loadsdue to the inconvenience of the small space andthe abnormallylarge
picture.
Figure 6 poor above the fold

14. Sydnee Arnold
Recommendations to improve UX for this task:
Alignmentto Heuristic- Aestheticandminimalistdesign
Problem- The majorfactor of thistaskis beingable tonavigate fasterandto getaround the website
easierandat a quickerrate.The clicking,searchingandscrollingshouldbe limitedasmuchas possible.
My testerswere able tofulfill the taskaskedof thembutwhenaskedtofindoutthe timesanddatesof
the movie, they wouldhave rathergone straighttoa page that took themtothe specificscreenand
thenfoundthe movie and dates.The eventscalendariswell setupbuttester1 believeditwouldbe
more effortlesstohave the calendaralongwiththe specificevent/screen.JakobNeilson,the masterof
userexperience explainsinone of hisguidelinesthatthe homepage shouldfacilitatenavigation
elsewhere soitis critical that usersbe able tofindthe navigationandspecifictabswithnotmuch
thought. Thisshowsthe importance of makinginformationthere forthe usersstraightfromthe
homepage. Thisheuristicexplainshowwebsitesshouldbe unique andboldbutnotdistractfrom the
purpose of the website.Optionsandcall toactionsshouldbe visible forthe visitorandduringtask2 that
was notalwaysthe case formy testers.Examplesforthisheuristicare toreduce clutterwhichis
somethingthatUnionStation.orghada lotof on the eventscalendarpage.
ProblemImprovement- Thisproblemcanbe fixedfromthe homepage withadrop-downunderthe tab
“EventsCalendar”.Withinthe drop-down,the sectionswouldbe the namesof the respective screen
namesand othereventspaces. The userwouldthensee the drop-downandbe able toinstantlyclickthe
screen/eventtheyare lookingforandtheneasilyfindthe movie withtheirdates andtime slotsorthe
eventinformation.Usersmayalsojustclickon the “EventsCalendar”taband it wouldtake themtothe
calendarso theycan simplyselectthe date theyare pursuing. The “Science City”tabinthe drop-down
navigation wouldtake usersdirectlytothe additional siteforScience Citysotheydonothave to
navigate the whole UnionStationsite before landingonthe page theyactuallyneed. Thisdrop-down
navigationwill giveusersthe optiontogostraightto whattheyare intendingtofind.The numberone
issue thisisassistingisreducingthe numberof clicksauser musttake withintheirtasks. This
improvementwouldhelp problemnumbertwooutlinedabove regardinghavingall of the Extreme
Screenmoviesunderone sectionorall of the Planetariumevents undertheirspecifiedsection,etc.

15. Sydnee Arnold
Figure 7 original
Figure 8 change
SCIENCECITY
EXTREME SCREEN
H&R BLOCK CITYSTAGE
DEMO AREA
PLANETARIUM
GALLERY
G

16. Sydnee Arnold
Task 3: Go through thestepsof buying a ticket foryourself and yourgrandfatherto an ExtremeScreen
movieon thatday.Determine whetherornot you can choosethe actualseatsso thatyou and your
grandfatherwillhavewheelchair-compatibleseating.
Highlights:
 My testerswere confusedonthistaskwithinthe firstfew secondsof beginningbecause of what
occurred.Both were underthe impressionthatrightwhentheyclicked“BuyTickets”forthat
specificmovie thatitwouldimmediatelytake themtobuythe ticketsforthat one. Insteadthe
site tookthemto anotherlistof the movieseventhoughtheyalreadyindicatedwhichone they
were interestedinseeing. Whentheyselectedbuytickets,theywere promptedtoa weirdpage
layoutthat wasconfusinginstantly.The page theywere takento, showedthe listof movies
againwhichis seenas redundantespeciallysince the userhasalreadyspecifiedwhichmovie
ticketstheywouldlike topurchase. There are tabsat the top of all the certainscreensbutthere
isnot one immediatelyshownfor“Extreme Screen”even thoughthereisspace foran additional
tab. Insteadthere isa buttonthatsays “More” and usersmustknow to clickthat downarrow to
thenfindthe event theyare insearchof. Thisaspectcausesthe visitors tonavigate andthink
more than theywouldhave toif theywere takendirectlytothe movie theyaskedfor.
Tester1 Tester2 Average
Average TaskTime 8 minutesand26
seconds
4 minutesand5
seconds
6 minutesand15
seconds
Average Satisfaction 1 4 2
SuccessRate 70% 85% 75%

17. Sydnee Arnold
Figure 9
 The most difficultpartof thistaskfor tester1 was the part regarding selectingyourownseats.
There is clearlya distinctoptiontoselectseatsbutwhenitisclicked,usersare takenbackto the
previouspage.Thisonlycontinuestohappennomatterhow many timesitistried.This
misperceptioncausesuserstogoin circleswiththispartuntil theyare finallywillingtogive up.
Tester1 hadto say aboutthis part of the task,
“This section is very intuitiveand makesit extremely frustrating forthevisitor. This
aspectcould bea majorturn off and actually causepeople to leavethe site.”
The amount of time ittook fortester1 to try andfigure outthe seatissue causedherto get
irritable withthe restof the task.The usershouldneverleaveawebsite unsatisfiedand
frustratedbecause thatwouldresultinverypooruserexperience. Thispartthatbotheredmy
tester1 didnot affect tester2 because whenshe firstbegantopurchase the tickets itsays that
the ticketsare general admission.Soshe knew thatyouwouldnotbe able tospecificallychoose
the seats.Thisshowsthe difference withperceptionandhow peoplegauge everything
differently.Since itisjustgeneral admission,itshouldnotgive the opportunitytochoose seatsif

18. Sydnee Arnold
it will notallowthemto.Thatis whyitis wise tobe clear andupfrontwithvisitors especially
since aspectsare interpreteddifferentoverthe Internet.
 It was veryinconvenientforthe testersthattheycouldnotsignin as a “Guest”.Wheneverthey
were promptedtobuytheirticketstheyinstantlywereaskedif theyhadamembership andto
log-in. Itexplainedif theydonothave accountto click ‘new user’ butthere isno such buttonto
do so.There is a buttonthat says‘create new account’but those are twodifferentstatements
and that ismisleading.Anotherthingisevenif they didnotclick‘create new account’theywere
still askednumerouspersonal questionssoitthenbecame unclearif thatwassigningupfor an
account or justinformationtheyneededforthe purchase. Tester2 saidthat people are not
willingtohave tosign up as a userfor websitesthattheyare onlyinterestedinusingonce.She
explainshowpeople these dayshave somanydifferentlog-insforsitestheyactuallywanttobe
a part of and donot want to make meaningless onesforsitestheymightneverencounteragain.
Figure 10 displaysthe screenthatvisitorssee whentryingtofirstpurchase the tickets.Itasksfor
the log-inandfor nonmemberstocreate an account.
Figure 10 new user

19. Sydnee Arnold
Figure 11 showsAMC andhow theyhandle movie tickets.Itasksformemberstosigninbut also
givesotherthe optiontoproceedas a guest.
Figure 11 AMC guest
Recommendations to improve UX task:
Alignmentto Heuristic- Visibilityof systemstatus
Problem- The largestproblemwiththissectionwas the lackof feedbackgiventothe userastheymake
theirwaythroughpurchasinga ticket.Withinbothof my testersthere wasa lotof confusionregarding
where theywere inthe processof purchasingticketsespeciallywhenitcame to the seating
arrangement.Thisheuristicoutlinesthe importanceof keepingusersinformedatall timesof completing
taskswithinthe website.Feedbackiscrucial forthisheuristicandthatis how usersknow theyare on the
righttrack to accomplishingtheirgoal onthe site.Bothof my testerswere conductingthe taskbutnot
at a productive rate due tomisinterpretationof multiple partsof thissection.Itwasunclearof howfar
theyhad gotten andwhat else theyhadlefttocomplete withthe taskdue tothe lack of progress
shown.

20. Sydnee Arnold
ProblemImprovement- A progressbar wouldkeepthe usersinformedwithwhattasktheywere onat
the time and wouldallowthemtokeeptabsontheirpurchase.Ateach stage that iscompleted,the bar
wouldallowthemtomove fromthat steponce itis filledoutcompletely.Thisprogressbarwouldalso
helpwitherrorpreventionbecause itwouldnotletthemleavethe page withoutfillingoutall the
requiredinformation. Progress barsare popularforvariousreasonsbutit helpsthe visitorknow
preciselywhattheyare doingandlookingatduringthatexact moment. Thisimprovementwouldhave
helpedthe testersduringthe whole buyingprocessandwiththe seatfiascobecause one of the sections
on the progressbar wouldgive specificdirectionsregardingseatsandexplainthe general admission
rule.
Figure 12 original

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Figure 13 change with dot progress bar at the bottom

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Testing Conclusions:
Overall Comments/Concerns-
Union Stationisa populartouristarea,place for families,studentsandmanymore individuals.The
businesshasalot of interesting, uniqueaspectstoofferthatcould make anyone at any age interestedin
visiting. The theme iskeptconstantthroughoutthe websitemakingitflow smoothlyfrompage topage.
Overall the taskswere mostlycompletedbyeachtesterbutsome of the processestoaccomplishthe
task were annoyingattimes andwere notgivingthe testersadelightfulexperience.The biggestportion
bothtesterswere delightedwithwere the designelementsandthe lookof the website. The designis
crispand pristine andtester2 explainsthatthe website matchesthe actual venue in greatcomparison.
Navigationwassomewhatsimple formytestersbutspecificissuesdidarise suchasthe checkout
process.Checkingoutisvital tositessuchas these andthat part shouldbe perfectedoritcouldturn off
potential customers. Organizationof certainpagesalsothrew off mytesterswhentheywere tryingto
conduct the tasksbut theybothusedcritical thinkingtogetthroughwhen hitwitha road block.Those
were the biggestissuesthatpoppedupforthembutoverall theywere pleasedwiththe waythe site
was.There are parts that couldbe alteredtofitmore of the target audience and userswithlower
experiencesbutthose changescome withtime andevenfurtherspecifictesting. All inall,the site hasa
lotof potential andallowsthe customerstofindwhattheyare searchingforwithminorproblems.