This a presentation on entrepreneurial studies - a case example of a govt services aggregation app

1. Entrepreneurship: B-plan
Group - 1
Submitted by:-
• Alok Kumar Ranjan (06)
• Megha Khatri (26)
• Puneet Arora (34)
• Swetangshu Acharya (54)
• Vishnu Nair (59)
Under the guidance of:-
Dr. O.P. Wali & Dr. Pandit

2. Framing the problem
• More than 59 central govt. ministries
• Various state govt. & local bodies
• Each ministry is associated to some govt. service
offering
• For e.g. : Passport seva kendra is maintained by
Ministry of External Affairs, PAN card via Min. of
Finance
• Service information accessible only via separate
websites
• Information is usually difficult to navigate and
interpret. E.g.: info clutter in long PDFs
• Unconsolidated and outdated platform
• Non-mobile friendly links

3. Identifying possible solutions
A digital
mobile app
Aadhar based
SSO/login
Provide up to
date and
concise info.
Deploy own
interpreters to
convert difficult
documents into easy
pictorial/graphical
step guide
Only act as an
accurate
information
disseminator
Redirect the
user to the
govt. website
when he
wants to
“avail” the
service
Publically
available and
free on play
store
Target to cover all
govt. services
across all major
ministries

4. Competition mapping
• Currently in India, govt. services information is only listed in govt.
websites maintained by National Informatics Center
• There are apps for service availing; mostly for bill payments or ticket
purchases like Paytm, BHIM, Tez etc.
• No dedicated private mobile app for information extraction
Poor service
coverage, UX and not
in the mainstream
download
Contains news,
polls and
discussion. Does
not redirect to govt.
service portals
Closest competitors

5. Identifying un-serviced need gaps
1
• Multiple websites working in silos, lack of a unified platform
2
• Documentations are long and too technical to understand
3
• Missing crisp and correct information
4
• Unclear points of contact (whom to approach for what ?)
5
• No dedicated customer support 24x7
6
• Govt. websites are not mobile friendly to access

6. Solution Detail
Download app from
play store
Register using
Aadhar and
Mobile OTP
Link your govt.
documents like PAN
card, voters ID, passport
Set alerts to get timely
updates for relevant
services. E.g.: Change
in registration process
for driving license
In order to use the
service, the app
redirects to the actual
govt. webpage
Archive important
documents
Download forms &
annexures without
visiting the
website
Provide feedback
to govt. portals

7. Identifying the market size
• Population of India : 132.42 Crores (2016)
• Estimated internet users in India: 500 million (June 2018)
• Active mobile penetration 15%
• TARGET MARKET: 37% of total population with valid Indian citizenship
and digital literacy
Market Size
SAM SOM

8. Defining the go-to-market strategy
(1-5 YEARS)
1st phase 2nd phase 3rd phase
4th phase 5th phase
I. App product
strategy & beta
feedback
II. Functionality
differentiator
III. Soft launch
I. App discovery
II. Optimize app’s
title, keywords,
description
III. Target the right
audience
digitally
I. App user
experience
II. Useful, usable,
valuable, desirable,
findable, credible,
accessible
I. App user
engagement
II. ENGAGE, RETAIN
& GROW
III. Apply Data
analytics
I. E2E solution
II. E.g.- Partner
with Google
maps for show
nearest Passport
seva kendra
Target 100M
downloads in
first 5 years
(Current SAM)
• Create a solid
product
foundation
• Free from
tech glitches
• Increase
visibility
• Downloads~
1M
• Feedback
intensive
1st year target

9. Articulating marketing plan
Advertising
Email Marketing
Sponsorships
Subscriptions
Affiliate Referral Marketing

10. Cost of app dev. & maintenance on features
1. App Size 2. UI Quality
3.Users & Accounts

11. 4. User generated content

12. 5. Dates & Location
6. Social & Engagement

13. 7. Billing & e-commerce
8. Admin, feedback and analytics

14. 10. Security
8. External API and integrations

15. • Total man days for development = 196 days
• Developers required 2
• Rate per day (needs market inquiry)
• Detailed calculation is attached in the excel
sheet
Final costing

16. Thank You!