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International marketing 3

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Swarit Yadav
Swarit Yadav

International marketing

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INTERNATIONAL MARKETING Recommended Book:- Cateora and Graham
PGDM (IIM Raipur) Bakhresa FMCG (South Africa) Relationship Manager (HDFC Bank) MD- Shyam Hospital Faculty(MBA)- GLA University, Mathura Swarit Yadav
Topics to be covered  International marketing planning  Marketing research  Global marketing information sources  Marketing information system  Market analysis  Marketing strategies of EU, US and Japanese MNC’s  Foreign market entry strategy  Exporting, licensing, joint ventures, strategic alliances, Acquisitions, franchising, assembly operations, management contracts, turnkey operations, free trade zones
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International marketing 3

  • 2. PGDM (IIM Raipur) Bakhresa FMCG (South Africa) Relationship Manager (HDFC Bank) MD- Shyam Hospital Faculty(MBA)- GLA University, Mathura Swarit Yadav
  • 3. Topics to be covered  International marketing planning  Marketing research  Global marketing information sources  Marketing information system  Market analysis  Marketing strategies of EU, US and Japanese MNC’s  Foreign market entry strategy  Exporting, licensing, joint ventures, strategic alliances, Acquisitions, franchising, assembly operations, management contracts, turnkey operations, free trade zones