Rural marketing 6

1. RURAL MARKETING

2. PGDM (IIM Raipur)
Bakhresa FMCG (South Africa)
Relationship Manager (HDFC Bank)
MD- Shyam Hospital
Faculty(MBA)- GLA University, Mathura
Swarit Yadav

3. Pricing strategy
 Profit objective
 Sales objective
 Competition objective
 Development objective

4. Pricing policy
 Situations
 Factors
 Approaches
 Methods

5. Pricing strategy
 Pricing for quality-conscious
 Pricing for value-conscious
 Pricing for price-conscious
 Pricing and distribution
 Pricing and promotion
 Pricing and government
 Pricing and competition