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Intelligent Customer Engagement™ Suite
Copyright©2016CapillaryTechnologies
Data Visualization Challenge
(Story Telling)
27th Feb ‘16
5 STAGES OF GRIEF – PSYCHOANALYSIS THROUGH DATA
2008 FINANCIAL CRISIS
31,333
34,259
36,407
33,989
43,652
61,039
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
2000 2001 2002 2003 2004 2005 2006 2007 2008
GBPPerYear
Year of Consideration
LEO WAS A HAPPY BRITISH MAN (SINCE THE DATA IS OF UK),
INVESTING A LOT, EARNING A LOT  BOOZING A LOT
Financial
Services
Daru
Sutta
All numbers in GBP
LEO
WORKED
HARD
LEO
PARTIED
HARDER
Years of Accumulating Wealth  Leo being a Lion <=2008
BUT TRAGEDY STRUCK LEO (AND A LOT OTHERS)
AS THE MARKETS CAME CRASHING DOWN
I AM NOT LEO
BUT I AM F**KED
TOO
DENIAL: THIS DID NOT HAPPEN, I AM STILL RICH
2009: LEO DOESN’T ACCEPT HIS LOST WEALTH. HE IMMERSES HIMSELF IN YET
ANOTHER SHOT OF JACK DANIELS AGED SCOTCH – FOR HABITS DIE HARD
+ 5 %
2009
- 26 %
Financial
Services
Daru
Sutta
All numbers in GBP
31,333
34,259
36,407
33,989
43,652
61,039
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
2000 2001 2002 2003 2004 2005 2006 2007 2008
GBPPerYear
Year of Consideration
Years of Accumulating Wealth  Leo being a Lion
Leo being Lion-er
ANGER: SEE HIS CONDITION – LOST A LOT OF MONEY, REALIZES JD AIN’T
CUTTING IT. HE BEGINS TO GO TO RAVI BAR.
2010: HE TAKES OUT MORE MONEY FROM INVESTMENTS,
CHEAPER ALCOHOL  SAME BUZZ, LESS MONEY
31,333
34,259
36,407
38,35837,479
33,989
43,652
61,039
45,091
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
+ 1 %
2010
- 8 %
Financial
Services
Daru
Sutta
All numbers in GBP
Honeymoon Period
“Bad”
Period
ACCEPTANCE/BARGAINING: NO MONEY DOESN’T MEAN NO BOOZE.
THERE’S ALWAYS OLD MONK
31,333
36,407
38,358
38,896
37,479
34,805
61,039
45,091
41,448
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
2011: 4 BOTAL VODKA + CIGARETTES + DOLLARS AND POWDER
+ 8 %
2011
- 0 %
Financial
Services
Daru
Sutta
All numbers in GBP
“Bad”
Period
Honeymoon Period
DEPRESSION: NO MONEY. NO JD. NOT EVEN BLACK DOG.
31,333
38,896
41,999
37,479
33,989
54,643
61,039
45,091
41,448
41,523
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2012: “IT TOOK ME A YEAR TO REALIZE I DRINK FOR MORE THAN I INVEST.
ONLY BECAUSE THE DATA WAS GIVEN RECENTLY”
+ 1 %
2012
- 5 %
Financial
Services
Daru
Sutta
All numbers in GBP
ACCEPTANCE: GIVE ME SOME SUNSHINE… I WANNA GROW UP ONCE AGAIN
AND DIE. BEFORE 2008.
2013: MY LIFE IS NOT GOVERNED BY GRAPHS ANYMORE
SO DON’T SHOW THEM THE CHARTS FOR 2014
+ 2 %
2013
+ 1 %
31,333
36,327
41,999
42,878
33,989
61,039
45,091
41,523
39,468
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
All numbers in GBP
THANK YOU

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Storytelling with Data - Challenge

  • 1. Intelligent Customer Engagement™ Suite Copyright©2016CapillaryTechnologies Data Visualization Challenge (Story Telling) 27th Feb ‘16
  • 2. 5 STAGES OF GRIEF – PSYCHOANALYSIS THROUGH DATA 2008 FINANCIAL CRISIS
  • 3. 31,333 34,259 36,407 33,989 43,652 61,039 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 2000 2001 2002 2003 2004 2005 2006 2007 2008 GBPPerYear Year of Consideration LEO WAS A HAPPY BRITISH MAN (SINCE THE DATA IS OF UK), INVESTING A LOT, EARNING A LOT  BOOZING A LOT Financial Services Daru Sutta All numbers in GBP LEO WORKED HARD LEO PARTIED HARDER Years of Accumulating Wealth  Leo being a Lion <=2008
  • 4. BUT TRAGEDY STRUCK LEO (AND A LOT OTHERS) AS THE MARKETS CAME CRASHING DOWN I AM NOT LEO BUT I AM F**KED TOO
  • 5. DENIAL: THIS DID NOT HAPPEN, I AM STILL RICH
  • 6. 2009: LEO DOESN’T ACCEPT HIS LOST WEALTH. HE IMMERSES HIMSELF IN YET ANOTHER SHOT OF JACK DANIELS AGED SCOTCH – FOR HABITS DIE HARD + 5 % 2009 - 26 % Financial Services Daru Sutta All numbers in GBP 31,333 34,259 36,407 33,989 43,652 61,039 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 2000 2001 2002 2003 2004 2005 2006 2007 2008 GBPPerYear Year of Consideration Years of Accumulating Wealth  Leo being a Lion Leo being Lion-er
  • 7. ANGER: SEE HIS CONDITION – LOST A LOT OF MONEY, REALIZES JD AIN’T CUTTING IT. HE BEGINS TO GO TO RAVI BAR.
  • 8. 2010: HE TAKES OUT MORE MONEY FROM INVESTMENTS, CHEAPER ALCOHOL  SAME BUZZ, LESS MONEY 31,333 34,259 36,407 38,35837,479 33,989 43,652 61,039 45,091 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 + 1 % 2010 - 8 % Financial Services Daru Sutta All numbers in GBP Honeymoon Period “Bad” Period
  • 9. ACCEPTANCE/BARGAINING: NO MONEY DOESN’T MEAN NO BOOZE. THERE’S ALWAYS OLD MONK
  • 10. 31,333 36,407 38,358 38,896 37,479 34,805 61,039 45,091 41,448 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011: 4 BOTAL VODKA + CIGARETTES + DOLLARS AND POWDER + 8 % 2011 - 0 % Financial Services Daru Sutta All numbers in GBP “Bad” Period Honeymoon Period
  • 11. DEPRESSION: NO MONEY. NO JD. NOT EVEN BLACK DOG.
  • 12. 31,333 38,896 41,999 37,479 33,989 54,643 61,039 45,091 41,448 41,523 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012: “IT TOOK ME A YEAR TO REALIZE I DRINK FOR MORE THAN I INVEST. ONLY BECAUSE THE DATA WAS GIVEN RECENTLY” + 1 % 2012 - 5 % Financial Services Daru Sutta All numbers in GBP
  • 13. ACCEPTANCE: GIVE ME SOME SUNSHINE… I WANNA GROW UP ONCE AGAIN AND DIE. BEFORE 2008.
  • 14. 2013: MY LIFE IS NOT GOVERNED BY GRAPHS ANYMORE SO DON’T SHOW THEM THE CHARTS FOR 2014 + 2 % 2013 + 1 % 31,333 36,327 41,999 42,878 33,989 61,039 45,091 41,523 39,468 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 All numbers in GBP