Swapan Nandi has over 10 years of experience in sales and business development roles in the pharmaceutical industry. As the current Divisional Therapy Manager for West Bengal and North East, he leads a team of 190 sales executives and 42 managers, and is responsible for annual business turnover of 100 crore rupees with 100% budget achievement. Previously he was the State Business Head for Mumbai and Goa, leading a team of 270 salespeople to achieve annual business turnover of 125 crore rupees and 101% budget achievement. He has received several awards for best performance and launched new divisions that showed significant growth. Nandi has expertise in various therapy areas and customer segments across multiple regions in India.
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Swapan Nandi
Divisional TherapyManager –WestBengal andNorthEast
Anambitious sales professional with longtrack recordof building highperformance team and achieving aggressive
business results.
Mobile – 9820939976 Email –swapannandi6@gmail.com
ProfessionalExperience
Divisional Therapy Manager– March2016 - Present
Business Development – Responsible for West Bengaland North East with annual business turnover of1oo Cr.
with currentbudgetachievement of 100%.Most profitable zone withhighest new launchcontribution.
Leading a structure of motivated team of 190 sales executive and 42 Manager. Ensuring retention and
development of people with attrition below 12%.Ensuringright manning oftalent with vacancybelow 3%.
Key customer management - Ensuring strong relationship with more than 50 key opinion leader and Business
driver with timely engagement and helping marketing team to create strategy as per market feedback.
Medico marketing initiative for therapy development – 2 ETP and 1 Cipcon conducted where approx. 200
consultantbeen upgradedoncardiodiabetic and gastrosegment. 2 webcastconductedtoupgrademore than60
dr. onantibiotics.
Monitoring andreview – Ensuredmonthly review of Sales Manager as well as quarterly review of1st
line manager
to strengthen the processlike strategy execution,Basic and resourceutilization.
State BusinessHead– Sales–2014- 2016
Sales and Business development: Responsible for Mumbai & Goa with annual business turnover of 125 Cr. with
budget achievement of 101%. Chronic therapy contribution 53% and growing by 21% year on year. Increased
Market share by 1%.
Leading a structureof motivated team of 270 salespeople with lateral team of 20 people. Developed more than
20 manager throughpropertraining andassignment with97% manning.
BrandBuilding withstrong strategy execution.Created proper productmixwithmarket analysis and channelized
field force for aggressive promotion with proper resource allocation helped for profit optimization and building
brandlike zotide,omnix, tazcan,Urimax, Nicotex etc.
Consistent review and monitoring of the team to ensure business controls, productivity and proactive risk
planning andmitigation.
Strengtheningsupplychainbyinventory management ofdistributorandappointment of3new distributorsasper
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therapy andgeographyneed whichcomplimentedoverall performanceandhas led toincrease in secondarysales
by 10%andreduced productexpiryby 1%.
Achievements.
Consecutivethree years been graded 4and elevation with more challenging responsibilities.
Received best performing mini region award forbest business performanceand HRnumber.
Launched spectra care division in Mumbai and Goa with a team of 155 people. Annual turnover of 40 cr and
grown by 15% in the financial year 2012-13. Shown same performance for cardiovascular and derma division
in subsequentyears, ie year 14-15and year 2015-2016.
Geography revamp Mumbai central track budget achievement over 101% consistently last 2 years through
delegation and empowerment ofpotential leader.
Regional businesscampaignandtraining drivelaunchedto strengthenbusinessmanagement processandskill
development of team influencedother part ofcountriesto follow the same.
Mumbai and Goa team been rewarded as best team forbasic workingand integrity.
Areasof expertise
Got exposureto look after PanIndia operation for Hypertension therapy development as a team leader. Able
to generate 20lakh addition volume within 3 month.
Therapy Exposureto antibiotics, Respiratory, Pain Management, Cardio diabetic and Gastro segment.
Exposure to different segment of customer and market like West Bengal, North East, Mumbai, Goa, Rest of
Maharashtra andUP,Haryana, Chandigadetc. Helped to enrichmy analysis andbusiness planningand able to
achieve budgetYOY. ConvertedMumbaiasZoneofexcellenceandtraining Centreforother regional manager.
Requisite Skills
Lateral Thinking, ThoughtLeadership, Team development, Sales & Marketing, Monitoringand Review.
Education.
MBA- Marketing(ICFAI-Hyderabad) , Bachelorin Pharmacy (UtkalUniversity, Orissa)
Language proficiency -English,Hindi, Bengali andOriya
MaritalStatus–Married with twokids.