18. How founders sell you the vision
Problem
Solution
Traction
Team
@SBozhko
19. Initially, as a founder, you have nothing apart
from your background + network
In early-stage companies
the founding team
matters a lot
@SBozhko
20. Why would other people work for the founder
instead of starting their own companies?
Or working for widely-known tech giants?
Personal exceptionalism
@SBozhko
21. Ability to find workarounds
and break the rules
including the law
@SBozhko
22. not the next “me-too” shop
Now it’s easier to start a
hard company addressing a
huge problem of our society.
@SBozhko
38. Don’t be afraid to talk
about money & negotiate
Founders think in P&L (profit & loss) terms
Compensation structure:
base + stocks + benefits + bonus
@SBozhko
39. Term sheet
How far the founders away from signing it?
“Smart money”
Valuation: pre-money and post-money
Liquidation preference 1x, 2x, … Nx
@SBozhko
40. Ask founders to show their
capitalization table
(cap table)
@SBozhko
48. Good leaver vs. Bad leaver
Look for it your shareholder agreement
@SBozhko
49. Non compete clause
If > 6 months DON’T accept it.
Even British banks state 6 months.
@SBozhko
50. Do you still want to build
this startup?
You MUST believe in your idea and product like
nobody else!
You have to have your own “WHY”.
If’s hard to fool yourself when things go wrong.
@SBozhko
58. How dysfunctional will this
company be?
Ask senior leaders and engineers the same
question and see how consistent the answers are.
@SBozhko
59. Key criteria to decide
- being able to learn
- passionate abut what the company does, its
mission
- “cutting edge” in some aspect, not the next
“me-too” shop
@SBozhko
61. Reality
When I was a CTO and a co-
founder, I was stressing out
due to the lack of depth
in my day-to-day job.
«I’m losing my qualification
as an engineer» (c) @SBozhko
70. Venture Deals:
Be Smarter Than Your
Lawyer and Venture
Capitalist
Useful resources: books
https://www.amazon.com/Venture-Deals-Smarter-Lawyer-Capitalist-ebook/dp/B01M3UIVW3 @SBozhko
71. YC:
1 - Startup Investor
School
2 – How to Start a
Startup + Stanford
Useful resources: YouTube
https://investor.startupschool.org @SBozhko