Feeding the 99% good food

1. FEEDING THE
99% GOOD FOOD

2. Definition of
Good Food
 Delicious, healthy and accessible food
produced as close to home as possible,
by family farmers and producers that use
sustainable, humane, and fair practices
 A rapidly growing movement driven by
strong customer demand

3. The Good Food
Movement’s Greatest
Challenge is Scaling Up
99%
of all food consumed flows through wholesale markets
– little from local sources

5. Good Food
Trade Show
 Oldest local, sustainable food
trade show in America
 Connects food producers with buyers
such asWhole Foods Market, US
Foods, McCormick Place,O’Hare
airport, Chicago Public Schools,
restaurants, supermarkets,
distributors and food hubs

6. “It is important and
necessary for us to
continue to create
the supply chain
that will allow this
Good Food movement
to continue to
expand and grow”
USDA SecretaryTomVilsack
at the Good Food Conference

7. Wholesale
Success
Manual and
Training
Teaches farmers about:
 Post harvest handling
 Packing
 Maintaining the cold chain
 Building relationships with wholesale buyers
 More than 9,000 farmers trained in over 35 states

8. GOOD FOOD = LOCAL, SUSTAINABLE, HUMANE AND FAIR!
The Good Food Business
Accelerator helps
entrepreneurs access the
capital and resources they
need to grow strong
businesses that increase the
supply of local and
sustainably produced food.

9. Mentors
and
Investors
 Over 120 Mentors, Super Mentors
and Advisors
 80 Investors: Angel, VC, and Banks
including SBA and Farm Credit

10. Good Food
Business
Accelerator
First Year
Success
 Businesses averaged a 62% increase in sales
 Businesses averaged a 107% increase in customers
 Businesses averaged a 68% increase in FTEs
 Fellows have raised $5.62 million in debt and equity financing

11. Farms and food
businesses are landing
financing through
FamilyFarmed connections
— $23 million

12. THE POWER OF
GOOD FOOD
“You never change things by fighting the existing reality.
To change something, build a new model that makes the
existing model obsolete” – Buckminster Fuller