1. Source: Date: Sample Size:
Twitter 9/18-9/19 81 tweets*#Shameless #IAmAGallagher
Listening Terms:
*excluding retweets and content from @SHO_Shameless
SHOTime should shift its marketing focus for their show "Shameless" from the entire Gallagher family to Frank
alone. Frank serves as the fan's favorite Gallagher for season 9 thus far, and has great potential to reel in new
viewers.
DETAILS:
How have fans responded to the Season 9
premiere?
FINDINGS:
Overall, the response of fans regarding the Season 9 premiere of Shameless was
POSITIVE. The fans are most often chattering about the show's content rather than
streaming. Of all characters, fans find Frank most likeable
RECOMMENDATIONS:
The premiere of "Shameless" season 9 was a SUCCESS among fans
on Twitter
Positive
Nega tive
Neutral
Fans are Overall Pleased with
New Season
35%
51%
13%
Fans Tweet about Content
85%
Content
10%
Streaming
5%
Other
Debbie Fiona Lip Frank Carl Ian Liam
Fans Tweet Most Positively for Frank
70% of tweets
are positive
Mostly negative
Mostly positive
