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Which Life Insurance Policy is right for me?
Lessons to be
learned from 

Westeros’ most
doomed family
All Men Must Die
If anything, the Starks should
remind us, not only that good
guys often finish last, and that
everyone needs up-to-date

life insurance.
Let the Starks take you
through the 8 different
kinds of life insurance
for you & your family.
Winter is Coming
participating whole life policy
Lord Eddard Stark always knew winter
and all its ills were coming soon. In other
words, prepare for the worst, hope for
the best. Ned should have had a
participating whole life policy with long-
term life insurance coverage and annual
dividend payouts.
“On my honour as a Tully. On
my honour as a Stark. Let him go,
or I will CUT your wife's throat!”
endowment life insurance policy
No doubt Catelyn Stark would have
enlisted an endowment life insurance
policy which would allow her to save for
her children’s future. This endowment
policy may be a limited term plan, but
it’d be enough for her to save a dowry for
Sansa and even Arya.
“The only time a man can be
brave is when he is afraid.”
variable life insurance policy
Variable life insurance would have suited Robb
Stark because it would offer him permanent
coverage — as he dreamed of a long and family-
filled life — and allow him to invest the gold
into a sub-account as he saw fit, even able to
use his battle winnings off that investment to
pay for his life insurance policy itself.
“Good rangers don’t live long.
Bad ones don’t live long either.”
term life insurance policy
Jon Snow would do well to sign up for a term life
insurance policy because as the bastard of a dead
lord and someone who has taken the Black, his life
has little bargaining value and thus monetary worth.
Plus, a term life insurance policy—usually set for
older or ill policyholders—is limited to a certain
term or period of time and it doesn’t look good for
our favorite hipster worshipper of the Old Gods.
“There are no heroes

...in life, the monsters win.”
universal life insurance policy
Moving up and down the social and caste systems
like Sansa Stark-Lannister does—Lord’s daughter
to future queen to disgraced daughter to cast-off
to the “Halfman’s” wife—a universal life insurance
policy only seems fitting. With this policy, 16-
year-old Sansa will be covered throughout her
life, but she can adjust her premium payments as
her financial situation changes.
“She walked fast, to keep
ahead of her fear, and it felt
as though Syrio Forel
walked beside her, and
Yoren, and Jaqen H'ghar,
and Jon Snow.”
limited-pay life insurance policy
The flexibility and individual decision-making
that comes with the limited-pay life insurance
policy is the only one that could suit free-willed
Arya Stark, if any contract could. She would
enjoy the limited-pay life insurance plan
because it covered her for life, but would still
prefer to take more dancing lessons to conquer
death.
“Your wolves have more wit than
your master. They know truths the
grey man has forgotten."
accidental death & 

dismemberment insurance
Hopefully, Brandon Stark had accidental death
and dismemberment insurance when Jaime
Lannister, with his desire for more incestuous
loving, decided to shove him off a castle’s walls.
Bran: “They'll be back soon. Robb will
free father, and come back with mother.”
!
Rickon: “No they won’t.”
indexed-universal life insurance policy
Rickon Stark’s current security mixed with his youth
may give him the best odds at Stark longevity—
something not reached in health but an ability to stay
alive. Rickon’s youth would have us recommend an
indexed-universal life insurance policy because it is
permanent coverage, but with the added risk that the
young should especially go for by having his profits
and losses protected by the stock market.
There is only
one God, and
his name is
death. And
there is only one
thing we say to
death: “Not
today."
How will your
family be
prepared?
We’ll teach you
about life insurance.
sureify.com

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What Game of Thrones Can Teach You About Life Insurance

  • 1. Which Life Insurance Policy is right for me? Lessons to be learned from 
 Westeros’ most doomed family
  • 2.
  • 3. All Men Must Die If anything, the Starks should remind us, not only that good guys often finish last, and that everyone needs up-to-date
 life insurance.
  • 4. Let the Starks take you through the 8 different kinds of life insurance for you & your family.
  • 6. participating whole life policy Lord Eddard Stark always knew winter and all its ills were coming soon. In other words, prepare for the worst, hope for the best. Ned should have had a participating whole life policy with long- term life insurance coverage and annual dividend payouts.
  • 7. “On my honour as a Tully. On my honour as a Stark. Let him go, or I will CUT your wife's throat!”
  • 8. endowment life insurance policy No doubt Catelyn Stark would have enlisted an endowment life insurance policy which would allow her to save for her children’s future. This endowment policy may be a limited term plan, but it’d be enough for her to save a dowry for Sansa and even Arya.
  • 9. “The only time a man can be brave is when he is afraid.”
  • 10. variable life insurance policy Variable life insurance would have suited Robb Stark because it would offer him permanent coverage — as he dreamed of a long and family- filled life — and allow him to invest the gold into a sub-account as he saw fit, even able to use his battle winnings off that investment to pay for his life insurance policy itself.
  • 11. “Good rangers don’t live long. Bad ones don’t live long either.”
  • 12. term life insurance policy Jon Snow would do well to sign up for a term life insurance policy because as the bastard of a dead lord and someone who has taken the Black, his life has little bargaining value and thus monetary worth. Plus, a term life insurance policy—usually set for older or ill policyholders—is limited to a certain term or period of time and it doesn’t look good for our favorite hipster worshipper of the Old Gods.
  • 13. “There are no heroes
 ...in life, the monsters win.”
  • 14. universal life insurance policy Moving up and down the social and caste systems like Sansa Stark-Lannister does—Lord’s daughter to future queen to disgraced daughter to cast-off to the “Halfman’s” wife—a universal life insurance policy only seems fitting. With this policy, 16- year-old Sansa will be covered throughout her life, but she can adjust her premium payments as her financial situation changes.
  • 15. “She walked fast, to keep ahead of her fear, and it felt as though Syrio Forel walked beside her, and Yoren, and Jaqen H'ghar, and Jon Snow.”
  • 16. limited-pay life insurance policy The flexibility and individual decision-making that comes with the limited-pay life insurance policy is the only one that could suit free-willed Arya Stark, if any contract could. She would enjoy the limited-pay life insurance plan because it covered her for life, but would still prefer to take more dancing lessons to conquer death.
  • 17. “Your wolves have more wit than your master. They know truths the grey man has forgotten."
  • 18. accidental death & 
 dismemberment insurance Hopefully, Brandon Stark had accidental death and dismemberment insurance when Jaime Lannister, with his desire for more incestuous loving, decided to shove him off a castle’s walls.
  • 19. Bran: “They'll be back soon. Robb will free father, and come back with mother.” ! Rickon: “No they won’t.”
  • 20. indexed-universal life insurance policy Rickon Stark’s current security mixed with his youth may give him the best odds at Stark longevity— something not reached in health but an ability to stay alive. Rickon’s youth would have us recommend an indexed-universal life insurance policy because it is permanent coverage, but with the added risk that the young should especially go for by having his profits and losses protected by the stock market.
  • 21. There is only one God, and his name is death. And there is only one thing we say to death: “Not today."
  • 22. How will your family be prepared? We’ll teach you about life insurance. sureify.com