Successfully reported this slideshow.
Your SlideShare is downloading. ×

Tracking Content Hubs in Google Data Studio - SL22 - Jeremy Galante (1).pptx

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Loading in …3
×

Check these out next

1 of 64 Ad

Tracking Content Hubs in Google Data Studio - SL22 - Jeremy Galante (1).pptx

Download to read offline


Are your organic goals segmented by keyword groups and clusters? How are you measuring growth over time for each category? Harness the flexibility of Google Data Studio by visualizing your content hubs with pre-filtered performance reports. In this session, Jeremy walks through his approach to creating dashboard hubs in Data Studio and highlights the benefits of tracking keyword rankings with pivot tables.


Are your organic goals segmented by keyword groups and clusters? How are you measuring growth over time for each category? Harness the flexibility of Google Data Studio by visualizing your content hubs with pre-filtered performance reports. In this session, Jeremy walks through his approach to creating dashboard hubs in Data Studio and highlights the benefits of tracking keyword rankings with pivot tables.

Advertisement
Advertisement

More Related Content

Similar to Tracking Content Hubs in Google Data Studio - SL22 - Jeremy Galante (1).pptx (20)

Recently uploaded (20)

Advertisement

Tracking Content Hubs in Google Data Studio - SL22 - Jeremy Galante (1).pptx

  1. 1. Tracking Content Hubs in Google Data Studio Jeremy Galante Sr. SEO Manager
  2. 2. 💛 Free to Use 💛 Easy to Learn 💛 Community Templates 💛 Customization 💛 Helps Communicate Data What’s Great About Data Studio?
  3. 3. I Had A Few Complications… ___I was trying to squeeze too much data ___into one dashboard 🚩
  4. 4. KPI Dashboards 🎯 Workbenches 📈📊📉
  5. 5. ___I was trying to squeeze too much data into ___one dashboard 🚩 ___The more dashboards I created the ___more disorganized they became 🚩 I Had A Few Complications…
  6. 6. 🥴
  7. 7. KPI Dashboards 🎯 Workbenches 📈📊📉
  8. 8. Solution: Build Dashboard Hubs Centered Around KPIs 📈 📊
  9. 9. KPI Dashboard 🎯
  10. 10. Workbenches 📈📊📉
  11. 11. Where Do We Start?
  12. 12. ➔ Conversions ➔ Traffic ➔ CTR ➔ Impressions ➔ Rankings KPIs 🎯 What are your KPIs?
  13. 13. 🏆 Increase Organic Blog Traffic By 20% in Q1 2022
  14. 14. 🏆 Increase Organic Blog Traffic By 20% in Q1 2022 🎯 75,000 unique visitors to our Excel Project Management cluster from organic search 🎯 25,000 unique visitors to our OKR cluster from organic search 🎯 75,000 unique visitors to our Mind Map cluster from organic search 🎯 50,000 unique visitors to our Workflow Examples cluster from organic search
  15. 15. 🎯 Excel PM 🎯 OKR 🎯 Mind Map 🎯 Workflow Topic KPIs 🎯 Let’s Build Our Hub
  16. 16. 🏆 Increase Organic Blog Traffic By 20% in Q1 2022 🎯 75,000 unique visitors to our Excel Project Management cluster from organic search 🎯 25,000 unique visitors to our OKR cluster from organic search 🎯 75,000 unique visitors to our Mind Map cluster from organic search 🎯 50,000 unique visitors to our Workflow Examples cluster from organic search
  17. 17. Simple Filters
  18. 18. ➡ Case Statement Guide + Template from Seer Interactive ⬅ Case Statements
  19. 19. lovesdata.com/blog/targets-google-data-studio Setting Targets 🎯 in Data Studio
  20. 20. 1 2
  21. 21. 📊 Excel PM 📊 OKR 📊 Mind Map 📊 Workflow Let’s Build Our Spokes
  22. 22. Insert key data that highlights performance and identifies trends for this cluster.
  23. 23. Page Level Data + Total
  24. 24. Query/Rank Data
  25. 25. Google Discover Data
  26. 26. searchanalyticsforsheets.com +
  27. 27. Link Your KPI Hub to Each Spoke
  28. 28. Result: Tracking Content Hubs With Dashboard Hubs 🤓 Topic KPIs 🎯 OKRs 📊 Excel PM 📊 Workflow 📊 Mind Map 📊
  29. 29. There are more use cases for this… 😉
  30. 30. Subfolder KPIs /blog /compare /templates ➔ Topic Clusters ➔ Subfolders Build Dashboard Hubs For…
  31. 31. KPIs for Services Service A Service B Service C ➔ Topic Clusters ➔ Subfolders ➔ Services / Products Build Dashboard Hubs For…
  32. 32. Query KPIs Branded Non Brand Question ➔ Topic Clusters ➔ Subfolders ➔ Services / Products ➔ Query Type Build Dashboard Hubs For…
  33. 33. ➔ Topic Clusters ➔ Subfolders ➔ Services / Products ➔ Query Type ➔ Location Build Dashboard Hubs For…
  34. 34. Top Page KPIs Page A Page B Page C ➔ Topic Clusters ➔ Subfolders ➔ Services / Products ➔ Query Type ➔ Location ➔ Pages Build Dashboard Hubs For…
  35. 35. Main KPI for each site Domain A Domain B Domain C ➔ Topic Clusters ➔ Subfolders ➔ Services / Products ➔ Query Type ➔ Location ➔ Pages ➔ Domains Build Dashboard Hubs For…
  36. 36. Keyword Group/Tag KPIs Group A Group B Group C ➔ Topic Clusters ➔ Subfolders ➔ Services / Products ➔ Query Type ➔ Location ➔ Pages ➔ Domains ➔ Ranking Build Dashboard Hubs For…
  37. 37. Sidebar 👨 ⚖️
  38. 38. Why bring keyword rank metrics into Google Data Studio? 👨
  39. 39. One Day v. One Day or Average Rank v. Average Rank 👨 Most Rank Trackers
  40. 40. 👨
  41. 41. 1. Rank Data ➡ Google Data Studio STAT, SEMRush, SE Ranking, Accuranker, Brightedge, +++ 2. Average Rank Metric 3. Pivot Table + Conditional Formatting 👨 How can we improve this?
  42. 42. 👨 Average Rank [WoW] new, optimized, priorities See Average Rank Trends Over Time
  43. 43. 👨 Average Rank [MoM] evergreen, monitoring Identify Declining Positions
  44. 44. 👨 Filter By Tags & Search Volume
  45. 45. </endsidebar> 👨
  46. 46. Campaign KPIs Campaign A Campaign C Campaign B ➔ Topic Clusters ➔ Subfolders ➔ Services / Products ➔ Query Type ➔ Location ➔ Pages ➔ Domains ➔ Ranking ➔ +++++ Build Dashboard Hubs For…
  47. 47. 🥴
  48. 48. https://wissi.fr @wissi_analytics
  49. 49. Google Data Studio Hub Directory
  50. 50. Bringing It All Together
  51. 51. ★ Structure & Navigation ★ Granularity & Quick Access to KPIs & the Data Behind Them ★ Surfacing Data to Leadership, Team Members, Clients, etc. ★ Onboarding New Team Members How Do Dashboard Hubs Help?
  52. 52. Thank You! 🤓 ✉️ linkedin.com/in/jagalante/ @jeremygalante_ jeremy@clickup.com

Editor's Notes

  • It plays well with all my friends
  • These haven’t changed. Ranking for the right keywords that bring in the ideal visitors that right conversions.

  • KEY = All filtered down by this topic all the bells and whistles case statements


  • KEY = All filtered down by this topic all the bells and whistles case statements

  • These haven’t changed. Ranking for the right keywords that bring in the ideal visitors that right conversions.
  • These haven’t changed. Ranking for the right keywords that bring in the ideal visitors that right conversions.
  • Writer Dashboards Writer is new to analytics, sending them into GA is intimidating - not saying they shouldn’t learn it - but them having a specific view
  • Writer Dashboards Writer is new to analytics, sending them into GA is intimidating - not saying they shouldn’t learn it - but them having a specific view
  • STAT, SEMRush, SE Ranking, Accuranker, Rank Ranger
  • launchpad , shareable via link

  • These haven’t changed. Ranking for the right keywords that bring in the ideal visitors that right conversions.
  • These haven’t changed. Ranking for the right keywords that bring in the ideal visitors that right conversions.

×