What about Europe? Which are the developed markets and which countries have to catch up? In this short presentation the IAB Europe Programmatic Trading Committee provides an overview of the state of the Programmatic Advertising in Europe.

1. Programmatic Advertising
It is only the beginning
Eric Hall, IAB Europe Programmatic Trading Committee member

2. • Introduction
• Importance of Programmatic Trading
• Programmatic Trading Investment
• Our mission
• Programmatic programme so far
• Brand Advertising Framework
Today’s agenda

3. Introduction
July 2014:
Deliver
education via
an Introductory
White Paper
August 2014:
White Paper
contributors and
others IAB Europe
members form
Task Force to
deliver further
education and
insight
September 2014:
Greater insight
delivered via
European
Programmatic
Market Sizing
April 2015: IAB
Europe Board
formalises Task
Force into the
Programmatic
Trading
Committee

4. The importance of Programmatic:
Online advertising revenue generated through
programmatic mechanisms exceeded €2bn in 2013
Source: IHS/IAB Europe Programmatic Sizing Initiative ©IHS 2014
2013 – €2,079m
2012 – €985m
+111% year on year
| 4

5. The IAB Europe Programmatic Trading Committee is a multi-
stakeholder initiative to help Publishers, Agencies and
Advertisers increase their understanding of the
programmatic ecosystem and the impact it is having on
digital advertising.
The Committee will continue to deliver a comprehensive
pan-European programme to deliver insight and education
to the market.
Our mission

6. IAB Europe Programmatic programme so far
Methodology workshops with local IABs to increase local roll out
Sizing of European Programmatic Market
Second White Paper and second stage of European sizing
Educational Webinar programme for different stakeholder groups
First pan-European Programmatic White paper
Attitudes towards Programmatic Advertising Survey

7. IAB Europe Brand Advertising Framework
A set of brand advertising
initiatives
Ad Formats Metrics & KPIs Quality &
Audience
Segments
Quality agenda
Viewable
Impressions
Guidelines
Brand Safety
Non-human
Impressions
Viewable
Impressions
White Paper
Measurement
Blueprint
The Brand Advertising Framework:
Aims to address:
• Insufficient brand
spend online
• Fragmentation of
mobile ad formats
• Video inventory
limited
• Measurement
debate
PC & Tablet In-
Page Brand
Builders
Mobile Brand
Builders

8. • All IAB Europe white
papers are available to
download from the
research page on
www.iabeurope.eu
• Survey results will be
available in July
• Get involved via IAB
Europe Committees and
Task Forces – contact
Alison Fennah -
fennah@iabeurope.eu
Access and getting involved

9. Contact:
Eric Hall - eric.hall@pubmatic.com
Alison Fennah – fennah@iabeurope.eu
@IABEurope
IAB Europe
www.iabeurope.eu
Connect with us: