It focuses on the market economy of herbal products in India(mostly) and a few statistics of growth and demands of herbal products in Global Market.

1. Marketing Economy of
Herbal Products
PRESENTED BY: PRESENTED TO:
SUMIT KUMAR BANERJEE DR. VISHNU AGGARWAL
RAGHVENDRA SINGH
VIPENDRA SINGH

2. Contribution of herbal products in
Global market

3. Abstract
Herbal products are getting global
importance because of their health
benefits.
Their demand is increasing because they
are cost effective.
According to WHO about 80% population of
most developing countries still rely on
traditional herbal medicines for their
primary health care needs.

4. Trade and Commerce
Overall international trade in medicinal
plants and their products was 60 billion US
Dollars in 2010 and is expected to reach 5
trillion US Dollars in 2050.
In Asia, the demand of herbal market had
almost doubled during late 1990’s due to
increase in population.

5. Global Nutraceuticals Market has been
projected to rise at over 8.3% per annum to
reach 30 billion US dollars in 2015.
A large number of food and
pharmaceutical companies are active in
the field because they consider that the
nutraceuticals market has promising
growth potential.

6. World Phytopharmaceutical Market
Increased interest of industries towards
medicinal plants.
In early 1990’s top 250 pharmaceutical
companies started research in higher
plants.
In USA 25% of prescriptions contain natural
medicines and health care products.

7. Sale of plant based drugs marked 4.5
billion US dollars in 1980 and 15.5 billion
US dollars in 1990.
As a result of research 115 drugs were
obtained from 90 medicinal plants and 60
health and skin care products were
obtained from 33 herbal plants.

8. Herbal and botanical products were part of
the 28.7 billion US dollars annual dietary
supplements sales in the United States in
2010 .
Terpenoids contributed most to the sale
around 12.4 billion US dollars in 2002.
Glycosides were next in the sale further
followed by alkaloids from belladonna,
cinchona, poppy, etc.

9. Production and
Consumption of Herbal
Products
in various countries

10. INDIA

11. The annual turnover of Indian Herbal
industries is about Rs. 30000 crores with a
growth rate of 15%
India has a vast and rich source of herbal
products and takes the benefits of its
domestic industries.
Growth estimation by Apex Chamber is
about Rs.90000 crores within upcoming
decade.

12. There are about 14 well recognised ,90
medium scale and 8000 small scale
practitioners of herbal products.
In addition thousands of ‘vaidyas’.
Current annual production of of herbal
products is Rs.9000 crores.

13. India has a strong base in traditional
knowledge and plant biodiversity.
2400 plant species can be used as source of
raw material and 960 plant species are
used in trade.
There has been an exponential increase in
demand of herbal products due to the fact
that they have lesser side effects.

14. Large quantity of botanicals are consumed
(around 177000MT)as well as
exported(around 56500MT).
The turnover of Ayush industry is
estimated to be more than Rs.9000 crore in
the year 2019 and that of Indian Systems of
Health and Medicine is about Rs.4000
crores.

15. The total annual turnover of Ayurvedic
drug manufacturing industry is about
Rs.3500 crores.
There are a total 9493 manufacturing units
which are mostly small scale(around 8000).

16. Turnovers (in crores) Companies
50 Dabur
47 Shree Baidyanath
42 Zandu Pharmaceuticals
60 Himalya
35 Arya Vaidyashala
Annual Turnovers of Indian Companies

17. India stands as second largest herbal
exporter after China.
The major herbal exports of India are
Psyllium seeds, Senna leaves and pads etc.

18. CHINA

19. China has a well developed traditional
system called Traditional Chinese
Medicine(TMC) and Ayurvedic medicine.
In China traditional medicines account for
about 30-50% of total medicine
consumption.
Total sales of herbal products is recorded
to be more than 45 billion US dollars.

20. MALAYSIA

21. The Malaysian herbal industry was
estimated at about US$ 315 growing at a
steady pace of 20%.
There are about 1000 manufacturers.
The main products of export are garlics,
primrose oil ,etc.

22. THAILAND

23. About 1400 species of aromatic and
medicinal plants.
In 2000 there were 699 manufacturing
units.
Thailand’s Public Health Ministry is
targeting a growing market for herbal
products rising from US$ 9.69 million to
US$ 16.15 million.

24. Statistics

25. Region Market Size(US$)
USA 10-37
EUROPE 15-20
JAPAN 10-14
Apparent size of worlds major market of
Nutraceuticals

26. 1987 1997 1999 2002
Herbals and
related extracts
0.52 1.73 2.90 2.96
Vitamins 0.68 1.38 2.30 1.93
Minerals and
Nutrients
1.14 2.39 1.60 3.31
Total 2.34 5.50 6.80 8.20
Demand Value(billion
USD)
Item
Global Nutraceuticals Demand

27. 1987 1996 2001 2011
Herbals and
related extracts
0.03 0.32 0.65 5.1
Vitamins 0.29 0.48 0.65 10.2
Minerals and
Nutrients
0.56 0.93 1.23 5.4
Total 0.88 1.73 2.53 20.7
Demand Value(billion
USD)
Item
US Bulk Nutraceuticals Demand and growth

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