Network marketing, also known as multi-level marketing (MLM), is a legitimate way to distribute products and services through a network of people. In MLM, individuals sell products and services and recruit others to do the same, earning commissions both from their own sales and the sales of those they recruit. Unlike direct sales which focuses solely on individual sales, MLM emphasizes building a network by sharing products with friends and family. As the network grows, so does the potential value and sales. Success comes from building the network, not aggressive marketing or sales to strangers.