guidelines to doproject

1. PROJECTPLAN
TECHNIQUES TO BE USED IN MARKET RESEARCH
The marketingresearchtechniquesusedinstudyingcustomer behaviourare:
1. Analysisof Records thatare givenbyTNPL andfrom internet.
2. Observation
3. Interviewingwithschool andcollegestudents
4. ControlledExperimentation
variables
PURCHASE
decision maker
frequency and mode of purchase
Mode of payments
PurchasePoints/Sites
Layouts of sites
Delivery Time
BRAND
preferences of brands
Competitiveness of brand
perception, and likeliness of the brand
PRODUCT
Cover designs
range of products
Averageconsumption of notebooks

2. Preferenceof Features(Quality,Size,Design,Brand,Cost,Availability,Smell,eco-
friendly,Printings such as facts,proverb,etc)