Mcdonald"s Success

1. Welcome to McDonald's
India!!

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4. McDonalds-global Fast Food
Powerhouse
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• 2004-world’s largest marketer of fast
food
• Serves in 120 countries
• 31,000 restaurants
• Employs 360,000
• 47 million customers per day.

5. • Entered in India 1996
• McDonald's India is a 50–50 JV
partnership between MCDONALD’S
CORPORATION (U.S.A) and two Indian
businessman Amit Jatia and Vikram
Bakshi.
• Trained extensively with their Indian
management team in Indonesia and US
before launch.
• The entire menu was changed.
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6. • 90% of McDonald's business is
owned and run by independent
franchisees in India.
• Actively Involver in many social
activities like CHILD EDUCATION,
PULSE POLIO etc.
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7. 9/15/2014 7consumer behavior
Product adaptation-the Indian
challenge
• 40% vegetarians selections to suit Indian tastes.
• Respect for local culture-no beef or pork served.
• Soft serves and mc shakes are eggless
• Re-formulated own products using spices favored by
Indians.
• Only vegetable oil used as cooking medium.

8. Branding strategies
McDonald's has placed considerable emphasis on
enhancing its brand positioning through sponsorship
of events and sports.
• It was one of eight corporate sponsors of the
Millennium Dome Experience, investing £8 million in
the Dome's community programme and learning
experience.
• It has been a major sponsor of international football,
including the World Cup since 1994 and the
Champions League from 1996 to 2000.
• It has sponsored British athletics since 1993, notably
the McDonald's Young Athletes' League, training 11 to
17 year olds.
• It has sponsored Child Safety Week since 1994.
• Logo Represented by the golden arches. 8

9. Marketing mix
The marketing mix is a term used to
describe the five main marketing tools
(5Ps):
• product
• price
• promotion
• people
• and the place through which products are
sold to customers.
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10. Product
• Product is the physical product or service
offered to the consumer. Product includes
certain aspects such as packaging,
guarantee, looks etc.
• It dropped ham, beef and mutton burgers
from the menu. India is the only country
where McDonalds serve vegetarian menu.
• McDonalds continuously innovates its
products according to the changing
preferences and tastes of its customers.
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11. Place
• The place mainly consists of the
distribution channels.
• It is important so that the product is
available to the customer at the right
time, at the right place and in the right
quantity.
• McDonalds offers hygienic environment,
good ambience and great service.
• Delivery services are also available now.
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12. Price
• This is the most important part of the
marketing mix as this is the only part which
generates revenue.
• McDonald’s came up with a very catchy
punch line “Aap ke zamane mein ,baap ke
zamane ke daam”. This was to attract the
middle and lower class consumers.
• McDonalds has certain value pricing and
bundling strategies such as happy meal,
combo meal, family meal etc to increase
overall sales volumes.
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13. People
• The main target segments are
children, youth and the young urban
family.
• Targeted audiences ;
-children
-teenagers
-adults
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14. • Children
-happy meal toys
-play place
• Teenagers
-price sensitivity
-varieties offered
• Adults
-right ambience
-products worth the money
-healthy
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15. Promotion.
• There are three main
objectives of advertising for
McDonald’s are to make
people aware of an item,
feel positive about it and
remember it.
• McDonald’s does its
promotion through
television, hoardings and
bus shelters. They use print
ads and the television
programmes are also an
important marketing
medium for promotion.
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16. Punch lines of McD’s
Some of the most famous marketing
campaigns of McDonald’s are:
• · “You Deserve a break today, so get up
and get away- To McDonald’s”
• · “Aap ke zamane mein ,baap ke zamane
ke daam”.
• · “Food, Folks, and Fun”
• · “I’m loving it”.
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17. Strategies
• Quicker service
• Quicker delivery
• More beverages & change in menu
• More outlets
• Target the two and three tier cities
• Introduction of a new low calorie healthy
burger.

18. History of McD’s

19. Achievements.
• Ranked as the 8th best employer.
• Ranked the best fast food chain of
restaurants.
• Ranked the 8th healthiest fast food
eateries .
• Ranked 2nd for customer satisfaction.

20. BYE BYE SEE U AT McDonald’S
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