Contains all the data for market research and findings

1. Market Survey
Of

2. Members:
• Subhrajit Mukherjee
• Bhavin Sidhpura
• Shikha Kumari
• Apurba Roy Chowdhury
• Kusum Gupta
• Aman Jain
• Tulika Saha
Made By: Group Number 5
Group Leader: Tanisha Sharma
• Priya Majumder
• Sagar Vamja
• Ravi Teja Vidivada
• Devashis Vyas
• Shreeyansh Sancheti
• Lakshman Chandra
• Sujeet Manna
• Anushka Tak
• Sanjana Gupta
2

3. RETAILERS DEALING IN DAIRY PRODUCTS 3
517
21
YES NO

4. Dairy Products
kept/used
4

5. GHEE
224
80
19
71
106
GOVIND
AMUL
CHITALE
GOWARDHAN
OTHERS

6. FLAVOURED MILK 6
65
50
6
8
32 AMUL
OTHERS
CHITALE
GOVARDHAN
GOVIND

7. 7
43
31
28
3
47
GOVIND
AMUL
CHITALE
GOWARDHAN
OTHERS
SHRIKHAND

8. 23
23
31
41
2
AMRAKHAND
AMUL
CHITALE
GOVIND
OTHERS
GOWARDHAN

9. 15928
9
54
4
AMUL
GOVIND
GOVARDHAN
OTHERS
CHITALE
BUTTER

10. 10
3
62
1237
80
CHITALE
AMUL
GOWARDHAN
GOVIND
OTHERS
PANEER

11. 11
16
1
13
1
29
AMUL
CHITALE
GOVIND
GOWARDHAN
OTHERS
SMP

12. 12
MILK
54
15
43
13
61
AMUL
CHITALE
GOVIND
GOWARDHAN
OTHERS

13. LASSI 13
4
1
4
AMUL
GOVIND
OTHERS

14. CURD 14
16
63
162
52
AMUL
GOVIND
GOWARDHAN
CHITALE
OTHERS

15. 0
20
40
60
80
100
120
140
160
180
200
181
42
33 27
69
27
76
40
4
32
INTRESTED IN SELLING GOVIND
PRODUCTS

16. 16
0
10
20
30
40
50
60
MAHALUNGE,
CHAKAN,MOSHI
RAHATNI RAVET, SHINDE
WASTI
HINJEWADI,
MARUNJI ROAD,
MARUNJI GAON
KUDALWADI,
DEHUGAON,
CHIKHALI,
JADHAVWADI
BANER, AUNDH,
WAKAD,
BALEWADI ETC
GHEE FLAVOURED MILK SHRIKHAND AMRAKHAND PANEER SMP BUTTER MILK LASSI CURD

17. 17
FACTORS TOTAL PERCENTAGE
Lack of Awareness 57 10.42
Bad distribution 57 10.42
Return Policy 0 0.00
Infrastructure 33 6.03
Packaging 2 0.37
Margin 33 6.03
Sample Products 1 0.18
Franchise 0 0.00
Price Difference 16 2.93
Lack of Advertisement 1 0.18
No demand 99 18.10
Good distribution 34 6.22
Good quality 201 36.75
Bad quality 13 2.38

18. 18
0
50
100
150
200
250
TOTAL
PERCENTAGE

19. Inferences
» The possibility of potential market is high at
Hinjawadi for all products
» Curd and Ghee are the most consumed product of
Govind after that milk is the most
» The brand is less known to consumers as
compared to companies like Amul, Gowardhan in
some areas
19

20. Contd..
» Lack of salesmen, no advertisement
» No direct contact with the shopkeepers
» Less margin
» The quality of Govind milk products are good and
be an equal competitor to Amul
20