2. Technical Analysis
Top Priorities
● Add more keyword-rich quality content
● Add meta description
● Need Social Media presence
Social Media Indicators
Poor Social Media presence. Encourage sharing of your content with social
media buttons on articles and pages of your website.
3. The website is not using any recognised analytics software.
The Menu drop down options are not working. Only the Home Page is working
The located images are with missing ALT attribute.
W3C Markup Validation: Failed
WCAG 2.0 (AA) Conformance Test: FAILED
Page Speed
Google Pagespeed score: 55% (Average)
Mobile: All of this website appears to be optimised for viewing on a mobile
phone or a tablet
4. Incoming links
No other pages were found linking to this website. The volume and quality of
incoming links is known to influence a website's search engine ranking.
Internal links
● One link is weakly described. Common weak links include 'click here' and 'read
more'. These links fail to describe the content of the link
● 59 links have no text describing their destination. Links on a page should
describe their destination for the benefit of both screen readers and search
engine spiders.
Printability
60% of pages are optimized for printing. 2 pages of this website do not appear to be
optimised for printing (using CSS)
5. Headings
Some pages did not define headings correctly
Site Loading Speed Test
Website loading time is around 3.57 seconds and this is under the average
loading speed 5 seconds
CDN Usage Test
The webpage is not serving all resources (images, javascript and css) from
CDNs
CSS Caching Test: The website is not using cache headers for CSS resources.
Setting cache headers can help speed up the serving of the webpages for users
6. Server Signature Test
The server signature is on. Turning off server signature is generally a good idea
from a security standpoint.
Meta Description Test
The meta description tag is missing in the page. Include this tag in order to
provide a brief description of the page which can be used by search engines.
Keywords Usage Test
The most common keywords are not appearing in one or more of the meta-tags
above. Primary keywords should appear in the meta-tags to help identify the
topic of the web page to search engines.
7. Manual Audit
Online T-Shirt & Coffee Mug Printing company in Kolkata for General &
Corporate Customers
Target Location is not Clear
FIRST FOLD AREA IS NOT GOOD
Target Group: Men & Women age between 18- 58 years
9. Keyword suggestions
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