There are more than 3,500 brands of wine on the market in Australia. Why should someone buy yours? #wine #marketing #branding #design #strategy #brandstrategy

1. There are more
than 3,500 brands
of Australian wine
on the market.

2. Why should
someone buy yours?

4. In a competitive
market you need
to invest in your
brand as much as
you do in the quality
of your product.
Your brand is not your logo orwine label.
Your brand is the perception that people
have about your products and services.
Your brand is what convinces someone to
buy your wine over that of your competitors.

5. Your packaging
is your silent
salesman.
It is often the first touchpoint that people
interact with. It has to work hard to stand
out on the shelf, send the right messages
to the right people, convey the appropriate
price point, and ultimately,influence the
way your brand is perceived.

6. People judge
awine by
its label.
Wine is a high-risk purchase for the
average consumer. Your wine label
helps them to determine whether
they are likely to:
• Enjoy the wine;
• Receive value for money;
• Avoid social embarrassment, and;
• Reinforce their own self-image.

7. Getting your
packaging right
involves more
than simply
designing some
pretty pictures.
At Studio Lost Found we specialise in
packaging design forthe wine industry.
We can help you to send the right signals
to the right people in order to sell more
wine from the shelf.

9. The Chalice
Problem
Chalice Bridge Estate were seeking to launch
a new icon rangeof wines that would represent
the Holy Grailof their product portfolio. The
conceptneeded to fit with the Chalice Bridge
brandstory and convey a $60 price point.
Solution
We developed a new range called The Chalice,
which features a number ofpremium luxury
cues, including high quality French glass,
Lux+ capsules, tactile uncoated paper stock,
elegant typography,silver foiling, and sequential
bottle numbering.

11. The Quest
Problem
Chalice Bridge Estate asked us to review their
current packaging due to stagnatingsales.
We conducted market researchthat uncovered
a number of problems, including confusing
visual themes, alack of clarity about the
brand story, andpackaging that was not
communicatingprice points effectively.
Solution
We developed a replacement rangecalled
The Quest, which was inspired by the legendary
tales of the Knights Templarand their quest
for the Holy Grail.
This rangeleads into the new limited release
product tier we developedcalled The Chalice,
which represents the Holy Grail of the Chalice
Bridge wine portfolio.

13. Miles From Nowhere
Problem
Franklin Tate came to us looking to refresh
his iconic Miles From Nowhere brand, after
receiving feedback from the trade that his
existing packaging was looking dated.
Solution
We worked on evolving the brand identity
and product packaging in order to increase
the perceived quality and price point of the
product, and to increase the perception that
this was an authentic product with a sense of
place, whilst still retaining some of the equity
that had already been built in the marketplace.

15. The ‘A’ Collection
Problem
Aravina Estate had been receiving negative
feedback on their existing product packaging
from their trade partners.
We conducted a comprehensive market
research program with the trade and
consumers. There was one quote in particular
that summed up overall perceptions of the
existing brand: ‘Everything about this winery
is first class, except the packaging’.
Solution
We worked closely with Aravina Estate to
develop a new brand strategy, and re-design
their product packaging from the ground-up.
As part of this process we developed a new
entry-level range called The ‘A’ Collection,
which pays homage to the unique luxury car
gallery on display at cellar door. Each variety
is based on a particular car in the collection.

17. How To Speak
Like An Italian
Problem
Torrent Wines had been growing grapes
in the Swan Valley for three generations,
but were looking to establish a new retail
brand alongside their plans to build a cellar
door and restaurant. The D’Angelo family
needed a brand that would be authentic
to them but also stand out from the crowd.
Solution
We established a brand strategy and product
portfolio that celebrates their Italian heritage,
and their philosophy that the three most
important things in life are: family, food,
and wine.
We developed an entry-level range called
How To Speak Like An Italian, bringing a
sense-of-humour to the stereotype that
Italians like to speak with their hands.

18. Kind words
from happy
clients.
“ I highly recommend Studio Lost Found.
You will not be disappointed with their
enthusiasm for your business, and their
ability to take your brand to the next level!”
Keenan Edinger
Marketing Manager, Chalice Bridge Estate
“ Studio Lost Found are an exemplar to the
design industry. They are leading the way
with refreshing, market-focused design,
and I have been fortunate enough to work
with them on the Aravina Estate brand.”
Blair Hill
Sales Marketing Manager, Aravina Estate

19. Need help
to make your
brand stand
outon the shelf ?
Studio Lost Found
Brand Consultants
PO Box 1737 Subiaco
Western Australia 6904
(08) 9388 1827
hello@studiolostandfound.com
www.studiolostandfound.com