1. Corporate
Partnerships
Of the many buzzwords pervading current approaches to development, “partnerships”
provides one of the most ambiguous. Qualities associated with partnerships include ‘a
joint commitment to long terms interaction, shared responsibility for achievement [and
also failure], reciprocal obligation, equality, mutuality and balance of power
Quoting: Fowler, Alan. (2000) Beyond partnership, IDS Bulletin 31 (3) pp. 1-13
Director: Stuart Copeland, March 2016
Parrhesia Consultancy Ltd

2. Agenda
 Hunting down suitable corporate partners
 Top Ten UK Profit making corporations before Tax
 Targeting Corporations
 Google Loon Project
 Virgin Media Communications CSR agenda 2015
 Movers and Shakers
 SWOT ANALYSIS of Global Ultimate Owner
 Google (Alphabet Inc) and Virgin Mobile (Liberty Global PLC)
as Corporate Partners
 Project Management roles and responsibilities

3. Hunting down suitable
corporate partners
 Corporate Partnership donors will have:
 Demands to be managed
 Expectations to be mitigated
 Little power to reject or return the funds, but incentives are there for donations and
funding projects
 Risk Assessment
 Ethical Corporation?
 CSR Agenda?
 A limited company pays less Corporation Tax when it gives the following to R.I.S.E.:
 money
 equipment or trading stock (items it makes or sells)
 Land, property or shares in another company (shares in your own company don’t qualify)
 employees (on secondment)
 sponsorship payments
 Ltd can claim tax relief by deducting the value of donations from total business profits before it
pays tax.
Therefore synergies with RISE are needed

4. Following the money: Top Ten UK
Profit making corporations before
Tax
Profits (Loss) Before
Tax Last available year
Profit (Loss) before
Tax Year -1
Profit (Loss) before
Tax Year -2
Profit (Loss) before
Tax Year -3
ML Cable Holdings £24,285,000 £0 £0 £030
Royal Dutch Shell PLC £18,158,000 £20,281,000 £30,938,000 £35,815,000
BHP Biliton PLC £11,980,000 £13,624,000 £12,703,000 £14,074,000
Undershaft (No.4) Ltd £8,847,000 £5,781,000 £5,101,000 £4,923,000
BP International Ltd £7,155,000 £71,000 £1,345,000 £-38,000
WPP Air 1 £6,126,000 £2,116,000 £1,580,000 £8,503,000
Virgin Media
Communications Ltd £5,934,000 £5,918,000 £5,420,000 £5,216,000
UDV (SJ) Ltd £5,681,000 £2,189,000 £1,595,000 £1,928,000
Diageo Investment
Holdings Ltd £5,328,000 £-325,000 £-4,000 £1,158,000
Source: Fame Database, 2016

5. Targeting Corporations
-5,000,000
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
Profits (Loss) Before Tax
Last available year
Profit (Loss) before Tax
Year -1
Profit (Loss) before Tax
Year -2
Profit (Loss) before Tax
Year -3
Profits (Loss) of Top 10 Possible Corporate Partners by
Time Series Data based on highest last year available data
ML Cable Holdings Royal Dutch Shell PLC BHP Biliton PLC
Undershaft (No.4) Ltd BP International Ltd WPP Air 1
Virgin Media Communications Ltd UDV (SJ) Ltd Diageo Investment Holdings Ltd
•Royal Dutch Shell PLC has highest tax liability over the years, but decreasing in profits. They also get a
negative press in the media that they are an Unethical Business.
WHERE AS
•Virgin Media Communications can be seen to have sustained their market position over the last 3 years of
pre tax profits. When this is coupled with positive news stories about their CSR agenda they could be the
perfect partner.
Further research into pre tax profits and corporations tax liability in projections and forecasts would be
beneficial in hunting down Corporate Partners.

6. Corporate Partners:
Possibilities?
 Google UK Ltd + Virgin Media Communications Ltd as
Corporate Partners
 Google has Project Loon to increase the access to the Internet
in rural areas in India, but has low (£106,026) profits before
Tax compared to the top ten. Nevertheless Project Loon and
their 2,329 tech/business professionals can possibly volunteer
time to UK Schools
 Virgin has both high tax liability (£5,934,000 profits before
Tax) and positive reported CSR Agenda (i.e. Scope Partner –
2015 and Enterprise Skill Training programmes). It provides a
possible sustainable funding stream in the purchase and
rollout of Wined-Up Laptops in rural India .

7. Project Loon
Many of us think of the Internet as a global community. But two-thirds of the world’s population
does not yet have Internet access. Project Loon is a network of balloons travelling on the edge of
space, designed to connect people in rural and remote areas, help fill coverage gaps, and bring
people back online after disasters.

8. Scope Partnership 2015 and Tech-Skills to SMEs
We love connecting people to the digital world to help them discover and experience its endless
possibilities. But we also believe in digital that’s good for the wider world. That means thinking more
about people, communities, businesses and places. It also means looking closely at how we go about
things. ‘Digital that makes good things happen’ is our vision and the story we want to be known for.

9. Movers and Shakers:
Daily Power Hour (Fundraising Targeted Calls), E-Mail
Marketing Campaigns, News Letters, and Researched
Fundraising Proposal
 Google UK Ltd, Belgrave House, 76 Buckingham Palace Road, London, SW1W
9TQ – 02070313000 – email for CSR Agenda – Global Ultimate Owner – Alphabet
INC
 Mr Paul Terence Manicle – Regional Controller, Gordon House, Barrow Street,
Dublin 4, Ireland
 Mr Kenneth Hohee Yi – Attorney, Google Inc Cumbria USA
 CSR MANAGER, London, UK
 Virgin Media Communications Ltd, Media House Bartley Wood Business Park,
Hampshire, RG27 9UP – 01276752000 – les.owens@virginmdeia.co.uk - Global
Ultimate Owner is Liberty Global PLC
 Mr Paul Andrew Buttery – Director
 Mr Robert Dominic Dunn –Chief Financial Officer
 Ms Mine Ozkan Hifzi – Solicitor
 Mr Thomas Mockridge – Chief Executive Officer
 Ms Gillian James – Company Secretary

10. SWOT ANALYSIS
of Global Ultimate Owner
 Alphabet INC
 STRENGTHS
 Google Loon Project widening Internet access to rural and remote areas of India (Indian
Government asks Google to pick “Teleco partner “- www.indianexpress.com News Jan,
2016)
 WEAKNESSES
 Tax liability means funding not realised by R.I.S.E,
 OPPORTUNITIES
 Tech/Business Staff as volunteers going into UK schools in 2016 Enterprise Challenge
 THREATS
 Negative press in terms of offshore tax havens, and the reach of R.I.S.E in UK schools to
Generation Y may not be seen as strong enough for them to partner. The latter point
may be mitigated by R.I.S.E. with outreach workers in Wales, Scotland, Northern
Ireland through Charity Foundation Grants: i.e. Comino Foundation max of
£discretionary, Empowering Young People max of £60,000/Young Start Funds max of
£50,000 (Big Lottery Fund) [Source: GrantFinder, March 2016]

11. SWOT ANALYSIS
of Global Ultimate Owner
 Liberty Global PLC
 STRENGTHS
 Provider of video, broadband Internet, fixed-line telephony and mobile services and
have a good history in funding charities(Scope, 2015)
 WEAKNESSES
 Not currently operating in India would need to use R.I.S.E government contacts.
 OPPORTUNITIES
 Expand into new markets and growth in 7th fastest economy by GDP mutuality in
broadening access to Internet in Rural India
 THREATS
 May try to steer the spending of RISE donations for share holders rather than RISE
objectives for example, “Liberty Global, we believe that corporate responsibility (CR)
can be good for our business and good for society. It's about how we do business and how
we deliver sustainable returns to our shareholders, while making the most of the
opportunities and benefits that our products and services create.” Maybe mitigated
through reciprocal obligations in CSR agenda and mutuality found in delivering project
Loon corporate partners and Charity objectives.

12. Google (Alphabet Inc) and Virgin Mobile
(Liberty Global PLC) as Corporate Partners
 The control of money makes true partnerships impossible unless trust is
established in funding applications through partnerships that have:
 Reciprocal obligations
 New Poverty and Inequality Agenda: donors are pursuing partnerships with NGOs and NPOs in
attempt to overcome the failures of state led development. Corporate Donors may have
fears and anxiety over giving donations and funding, the case will have to be made by RISE
that tackles corporate partners negative perception of NGOs and NPOs. In the literature and
guidance it suggest these may include:
 Poor communication
 Lack of trust
 Fear of censure
 A Case For Mutuality
 Need to develop agreements from the outset as to how the money is spent: I.e. Virgin
funding for wined-up laptops/computers is aligned with RISE objective to raise education
for young people (18 years -) in rural India . That may be best dealt with through projects
that look to the future of online learning . This supports Skill India goal to train 400 million
people by 2022, and overcomes the constraints of the traditional built environment of a
school and/or college campus , since we know India has the largest college age population
in the world of “125 million” (Economic Times, 6 March 2016).

13. Project Management: Role of RISE Director
WBS Tasks
Task
Lead Start End
Durati
on
(Days
)
%
Compl
ete
Worki
ng
Days
Days
Compl
ete
Days
Remai
ning
1
Leadership/Project
Mgmt/Strategy Stuart Copeland 4-Apr-16 6-Apr-17 368 0% 264 1 367
1.1
Financials Research,
Risk Analysis of
Alphabetic Inc and
Liberty International
PLC CSR and Media
Profile 4-Apr-16 13-Apr-16 10 10% 8 1 9
1.2
Write funding
proposals and meet
for collaboration with
Google UK and Virgin
Media
Communications 2-May-16 11-May-16 10 0% 8 0 10
1.3
Review SLAs for
email marketing,
website, and
technology 4-Jul-16 23-Jul-16 20 0% 15 0 20
1.4
Power Hour Lead
generation for
appointment
bookings 4-Apr-16 6-Apr-17 365 0% 264 0 365
1.5
Monortoring/oversi
ght of R.I.S.E.
funding to be
reported to
founders
(narratives/spread
sheets) 4-Apr-16 6-Apr-17 133 0% 264 0 133
1.6
Set weekly financial
targets and bi weekly
confernce meetings
between overseas
and UK offices 4-Apr-16 6-Apr-17 52 0% 264 0 52
1.7
Speculative
proposals for grants
for expansion of
R.I.S.E team in
Scotland, Wales, and
Northern Irleand 4-Apr-16 14-May-16 41 3% 30 1 40

14. Project Management: Role of
Steph
2
Enterprise School
Challenge
Expansion Steph Warren 0-Jan-00 0-Jan-00 1 #DIV/0! 0 ### ###
2.1
Foundation Chaity
Grants
Research/applications TBC TBC 0% ### 0 0
2.2
Guidance for
Corporate Partner
Volunteers TBC TBC 0% ### 0 0
2.3
lead generation and
appointment booking TBC TBC 0% ### 0 0
2.4
contribute to Annual
Report and Strategic
Policies TBC TBC 0% ### 0 0

15. Project Management: Role of
Founders (Sanju)
4
Oversight and
Monitoring Founders 0-Jan-00 0-Jan-00 1 #DIV/0! 0 ### ###
4.1
Press Release
Statements TBC TBC 0% ### 0 0
4.2
Collaborate with Skill
India (government
initative) TBC TBC 0% ### 0 0
4.3
Meet with Global
Ultimate Owner of
Google UK and Virgin
Media
Communications TBC TBC 0% ### 0 0
4.4
Meetings with Stuart
and Steph to monitor
progress TBC TBC 0% ### 0 0

16. Project Management: Collaboration with
RISE India Team
3 Collaboration RISE India Team 0-Jan-00 0-Jan-00 1 0% 0 0 1
3.1
Source, cost and
decide on Wined Up
Computers from
Africa case experince
(£50/£60 per
machine) TBC TBC 0% ### 0 0
3.2
Set operational goals and
milestones TBC TBC 0% ### 0 0
3.3
Decide where best to
focud funding
geographically in rural
India TBC TBC 0% ### 0 0
3.4
Feedback on UK
fundraising to
Founders TBC TBC 0% ### 0 0