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IAB Europe European Video Ad Format Landscape Infographic

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IAB Europe conducted the Video Ad Formats survey amongst approximately 700 stakeholders including publishers, agencies and advertisers across all European markets during Q1 2017. The results provide insight into the video ad formats landscape across Europe including the current usage, trends and technological specifications.

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IAB Europe European Video Ad Format Landscape Infographic

  1. 1. IAB Europe conducted the Video Ad Formats survey amongst approximately 700 stakeholders including publishers, agencies and advertisers across all European markets during Q1 2017. The results provide insight into the video ad formats landscape across Europe including the current usage, trends and technological specifications. Which formats are being used and which have been increasing? VIDEO AD FORMAT USAGE & TRENDS THREE DOMINANT FORMATS IN-STREAM PRE-ROLL 73% PC/Desktop 60% Tablet 63% Mobile OUTSREAM IN-ARTICLE/IN-PAGE 62% PC/Desktop 55% Tablet 57% Mobile BROADCAST 30 SECOND SPOT 66% PC/Desktop Tablet 64% Mobile 62% PC / Desktop devices are dominant for video advertising as all formats are used frequently on this device but stakeholders are looking to expand across devices as the increase of video ad formats was strong on both PC / Desktop and Mobile. On the buy-side, advertisers and agencies are looking to extend their video advertising messag- es across devices, for example over 80% increased their use of pre-roll on mobile devices in the last 12 months. On the sell-side, publishers aim to update and improve the layout of their content and pages and are looking to out-stream formats to do so; more than half are using the in-article / in-page format across PC / Desktop, Tablet and Mobile For more information about the IAB Europe Video Ad Formats survey please contact Marie-Clare Puffett – puffett@iabeurope.eu You can access the European Video Ad Formats Landscape report here europe Which tech specs, file sizes and ad durations are commonly used for video ad formats? VIDEO AD FORMAT TECH SPECIFICATIONS europe www.iaberuope.eu 100 KB 80 KB For in-stream formats 100KB is the most common file size used but for out-stream and broadcast formats file sizes below 80KB are more common. 30 seconds is the most common ad duration across all formats. @IABEurope IAB Europe https://www.iabeurope.eu/research-thought-leadership/brand-advertising-research-thought-leadership/iab-europe-infographic-and-report-european-video-ad-format-landscape/

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