A brief perspective on Nintendo's interactive road trip, which is to promote the Nintendo Switch and associated games.

1. Nintendo’s
Interactive Road Trip
By: Steven-Paul Graham
MKM915MMS
June 12, 2019

2. Nintendo Just Announced a Cross Country Tour
● Nintendo will be bringing interactive spaces to a number of US cities From
June 26-Oct 6, 2019
● Will highlight a number of Nintendo Switch games and other console
accessories
● Intended to be a one of a kind family affair, where memories are created
○ Targeted at young gamers as well as parents who have nostalgic ties to
the brand
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3. Creating Interactive Touchpoints
● Chance to play video games in a casual and non-competitive setting, with a
focus on fun
● Exposes consumers to new video game titles, and test products before
purchasing
● Photo experience also creates the possibility for sharable content, enlarging
the footprint of the campaign
● product launch events, video game tournaments, interactive booths have
been useful interactive touchpoints
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4. Fun Way to Highlight Products
● Some of Nintendo’s flagship games will be featured for play including
○ Super Smash Bros. Unlimited
○ Let’s go Pikachu & Let’s go Eevee
○ Super Mario Kart 8 Deluxe
○ Super Mario Party
● This road trip event comes right before the release of big titles such as
○ Super Mario Maker 2
○ Splatoon 2
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5. Market Research Doesn’t Have to Be Boring
● Nintendo users with a My Nintendo account get a free gift..while supplies last
of course
○ My Nintendo is a loyalty rewards program where users can redeem
points for Nintendo games and content
● Users check-in with their My Nintendo QR code at tour stops
● Good way for company to gather data on consumers base on their profiles
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6. Reinforces Console Benefits: Portability
● This event is to highlight games for the Nintendo Switch
● However, road trip is promo for the console itself
● Reinforces key benefit over competing consoles, Xbox One and Playstation 4,
which is the Nintendo Switch’s portability
● What better way to do that then to drive across the country with a bunch of
Nintendo Switch’s to play
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7. Take the Tour World Wide!
● The US is a great market to start test this idea
● But this is an idea which can be utilized in different countries in the future
● Furthermore, new games can always be added to the featured rotation and
new products can always be marketed alongside these titles
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8. Visit the Official Site
● Visit the official site to learn
○ Cities
○ Dates
○ How to earn rewards
● Link:https://events.nintendo.com/roadtrip/
Would you attend if Nintendo came to your city?
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9. Sources
https://www.nintendo.com/whatsnew/detail/nintendo-switch-heads-across-the-u-s-for-an-interactive-road-trip-for-kids-and-families/
http://pngimg.com/imgs/heroes/mario/
https://stickeroid.com/?q=Yoshi+PNG+Photos&thisPage=47
https://mariokart.fandom.com/wiki/Mario
https://www.hardcoregamer.com/2016/08/03/three-ways-to-improve-my-nintendo/219447/
https://www.nintendo.com/en_CA/switch/
https://events.nintendo.com/roadtrip/
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