13 Marketing Mistakes Most Realtors Make
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Common Real Estate Marketing Mistakes
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13 Marketing Mistakes Most Realtors Make
- 1. 13 Marketing Mistakes Most Realtors Make Strategy ContentEngage
- 2. Mistake #1 No System, No Sale • Operational Action Plans • Advertising Action Plans • Marketing Action Plans • brivity.com • followupboss.com or other CRM “Systems make the ordinary, extraordinary.” ~ John Maxwell
- 3. Mistake #2 “Narcis-system” • Personal Hall of Fame • It’s not about you…It’s about your clients • Brand your systems • Tell what your systems can do for the client
- 4. Mistake #3 Racing to the Bottom • Don’t do average work for less • Be noteworthy and transparent • Go above & beyond…people will pay more • Seth Godin https://www.youtube.com/watch?v=Qao7yCG1mKA • Ben Kinney https://www.youtube.com/watch?v=S0rwWpT-q0g
- 5. Mistake #4 What have you done for me lately? • Do not be disruptive • Build Value into your marketing plans • Before, During & After the Sale • Ways to Bring Value?
- 6. Mistake #5 Where are you fishing? • Start with one stream and master it • Add another and master it • Goal - Have 3 or more income streams • SOI, Biz Partners, Farming, Database • REO, Property Management, Advertising • Landing Pages, IDX, Find a Stage
- 7. Mistake #6 Don’t Follow the Leader • Set yourself apart from the noise • What do you do better? • How will you measure the return? • Don’t copy unless you know the results
- 8. Mistake #7 10 Headlines that attract sellers • What is the purpose of a headline? • 80/20 Rule – Exciting and Compelling • Spend half your time writing/rewriting • The benefit promised needs to be satisfied • http://www.copyblogger.com/magnetic-headlines/ • Digg.com, Vanity Fair, USA Today, Success Magazine, Entrepreneur Men’s Health, Cosmo, Prevention
- 9. Mistake #8 Content is Key • Words Matter • The purpose of copy – Take Action • Know your audience • Address concerns and provide solutions • Storytelling – Hero’s Journey and Cautionary Tale • http://www.copyblogger.com/copywriting-101/
- 10. Mistake #9 CTA • Purpose of copywriting? • Don’t forget to include in your copy • Have one goal • Long Copy = Put CTA in multiple locations
- 11. Mistake #10 Green Content • Reuse and Recycle • Multiple Channels “in the right context” • Evergreen Content
- 12. Mistake #11 Conversations that Matter • Real Estate Related Conversations • Conversations that lead to relationships • Personal Touch is important • Leverage Automation • Find a balance
- 13. Mistake #12 Back to the Future • Logic and Emotion • Psychology of the Future • Helps clients overcome mental obstacles • Helps clients make decisions • Focus on the future outcome • http://www.quicksprout.com/2013/08/22/how-to-integrate-psychology-in-your-marketing/
- 14. Mistake #13 The Greatest Compliment • World Class Service is a pre-requisite • 63% use a referral to sell. 65% vs 37% • Most give referrals to help someone else • When is the best time to Ask? • Compliments or Real Estate question. • Identify those who are likely to refer
- 15. 13 Marketing Mistakes Most Realtors Make Strategy ContentEngage Steve Jolly | 615-519-0983 | steve@NashvilleRealEstateNow.com