10 Spiceworks share simple ways to spice up your IT promos!

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Share your tips tech marketing tips at http://spice.ly/ShareYourTips

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10 Spiceworks share simple ways to spice up your IT promos!

  1. 1. 1010Spiceworkers sharesimple ways to spiceup your IT promos!Spiceworkers sharesimple ways to spiceup your IT promos!Published by
  2. 2. Wait a sec –what’s a Spiceworker??
  3. 3. SpiceŸworkŸer [spaīs-wurk-er]noun: one who spices IT up.
  4. 4. These Spiceworkers help tech marketers – like you – everyday!They know the secret spice behind good IT promos J
  5. 5. “Drop the marketing speak.Effective promotions solve a problemor tell a story. Simplicity plays better than flashy.”Emily Jansen,Account Manager#1
  6. 6. “Be direct and simple with your promos. IT pros are busy throughout the dayputting out IT fires and will notice an adthat can help with their job.”#2Elaine Huang,Sr. Account Manager
  7. 7. #3“Be careful with hypertargeting.You may oversaturate the audience andexclude potential new customers.”Clayton Malcom,Ad Operations Manager
  8. 8. #4“Appreciate unique audiences.Targeting the UK? Don’t be afraid to spiceyour marketing up with a little Britishslang. Customizing your promotions goes along way!”Amanda Brendrey,Client Services Team Manager
  9. 9. #5“Always try to add a bit of flair.Chances are that IT pros have seen aversion of your message before. So mixingit up can do wonders for your campaign.”Taylor Blair,Account Manager
  10. 10. #6 “Animation and interactivity reallydrive engagement.They allow more visibility to what themessage is and with interactions it lets theviewers be hands-on.”Jessica Perez,Trafficking Manager
  11. 11. #7“Be yourself and have personality!Make it a personal conversation andrelationship – that’s what IT pros reallywant!”Josh Harwell,Account Manager
  12. 12. #8Hannah Griffiths,Sr. Client Success Manager“IT Pros are weary of traditional marketing.Research and A/B test! Leverage whatyou’ve learned – even if it’s outside yourcomfort zone.”
  13. 13. #9“Don’t be afraid of getting a little silly withyour imagery and copy.Run more than one version of a banner.This way you can quickly figure out whatworks best!”Merrill Laufer,Account Manager
  14. 14. #10Alexandra Simons,Trafficking Manager“Animals. Bacon. Zombies.FUN drives engagement!”
  15. 15. Your turn!Your turn!Share your tips with other tech marketers!Post them to http://spice.ly/ShareYourTips

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