An awesome workplace is one where people want to join, they want to perform well, and they want to tell everyone just how awesome their work is. As the ratio of people who fit this description increases, so too does the degree of awesomeness.
The desire to be awesome is universal. Both employers and employees share it. The human brain is wired with the desire to master tasks and to win. Awesome workplaces maintain environments where those inherent ambitions are unleashed.
Awesomeness builds brands. It sustains success. It fuels the virtuous cycle between internal magnetism and external loyalty. The more magnetic your culture, the more clients love working with you. The more clients
love working with you, the more magnetic your culture becomes.