ECU MAS deck

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My presentation to undergraduate advertising students at ECU about Miami Ad School.

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ECU MAS deck

  1. 1. Strategic Planning
  2. 2. What is Planning?• The Voice of the Consumer• The Voice of Reason.• The Asker of Why?• The Link between Account Management and Creative
  3. 3. Be Interesting
  4. 4. Be Interested
  5. 5. Be Relevant
  6. 6. Dont Be Afraid to Take a Deep Dive
  7. 7. Be Bout What You Be Talkin Bout
  8. 8. Why MAS?
  9. 9. Hands On• 12 Weeks• 12 Planners• 6 cases• 1 pitch• 1 job!
  10. 10. Learn from Industry Heavyweights
  11. 11. The Brands Account Planning Steven Bayley | Dafna Linden Creatives Molly Prunka | Kara Cohen

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