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Wikipedia Seminars
                       for
                    Business



                                 Andrew Turv...
Overview
•   Who are we?
•   “Gift Economy”
•   Great resources you can use
•   Wikipedia and your client's reputation
•  ...
Who are we?
   Wikipedia:
       −   Founded 2001
       −   Today: top 5 website by visitors
       −   40% of UK intern...
Wikipedia Vision
Who are we?
   Wikimedia Foundation:
       −   Host & operate Wikipedia
       −   Also host nine other projects
       ...
Who are we?
   Wikimedia UK:
    − UK association of Wikimedia volunteers
    − Recognized by Foundation, but
      indep...
The “Gift Economy”
• Context: Digital Age is hungry for content;
   budget is limited
• Wikipedia is part of growing “Gift...
Great resources you can use
   All content is “free”
        −   No charge to access or reuse
        −   No permissions ...
What's available?
   Wikipedia articles on nearly any subject
   Extensive image library
   Maps of anywhere you can th...
How can I use it?
   Embed information into your webpages
        −   BBC
   Use images to illustrate yours content
    ...
Internal Wiki
• Case Study:
    – Global Technology company
    – Innovation key to success
    – 2,000 UK employees
    –...
Your client's reputation
• Your client may have a Wikipedia page
• Common source of information for:
    –   Potential cli...
Correcting errors
• Factually incorrect and unevidenced or
   unencyclopaedic:
     –   Complain to info@wikimedia.org
   ...
Conflicts of interest
• Complex area
• Diversity of practice, subject to change
• Golden Rules:
     – Disclose – Talk pag...
Adding content
• All facts must be verified
     – Reliable sources
          • Guardian ok, personal blog not
• All artic...
Example 1
Example 2
Comparison
• Two advertising company articles
• References – independent or self
• Promotional language
     – “recognised...
Contributions as “soft”
            advertising
• Attribution (esp images) can work for you
• Do your clients have unused ...
Featured picture
The “Freemium” concept
•   Free basic content
•   Paid-for advanced content
•   Wikipedia can be part of this strategy
•  ...
Next steps
• We can help you further with
    –   Content donations
    –   Speaking engagements
    –   How to use conten...
Wikipedia Seminars
                       for
                    Business



                                 Andrew Turv...
Wikipedia Seminar For Business V2
Wikipedia Seminar For Business V2
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Wikipedia Seminar For Business V2

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Learning Lunch Talk given to Kaizo PR in London Dec 3rd 2009

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Wikipedia Seminar For Business V2

  1. 1. Wikipedia Seminars for Business Andrew Turvey Steve Virgin Wikimedia UK This presentation is CC-BY-SA except for logos and screenprints which are Fair Use or used with permission
  2. 2. Overview • Who are we? • “Gift Economy” • Great resources you can use • Wikipedia and your client's reputation • Contributions as advertising • Links to the “freemium” concept • Next steps
  3. 3. Who are we?  Wikipedia: − Founded 2001 − Today: top 5 website by visitors − 40% of UK internet users regularly access − “Free” copyright − “Anyone can edit”  100,000 volunteers regularly do − 10,000,000 articles − 250 languages − 5,000,000 images
  4. 4. Wikipedia Vision
  5. 5. Who are we?  Wikimedia Foundation: − Host & operate Wikipedia − Also host nine other projects − Small US charity with 32 staff − Income $10m in 2009-10
  6. 6. Who are we?  Wikimedia UK: − UK association of Wikimedia volunteers − Recognized by Foundation, but independent − One of 26 chapters across the world − Founded 2008 − Objects: promote, support Wikipedia, free content
  7. 7. The “Gift Economy” • Context: Digital Age is hungry for content; budget is limited • Wikipedia is part of growing “Gift Economy” – Enabled by the internet – Low cost to contributors – Contributors get “soft” benefits – Collective value – Users low appetite / (current) means to pay • Other examples: Yahoo! Answers; Open Source Software; Blogs
  8. 8. Great resources you can use  All content is “free” − No charge to access or reuse − No permissions required − No restrictions on reuse or revision  Except: must attribute  Altered works must also be free  CC-BY-SA; GDFL; PD or Fair use  Limited collection of “fair use” logos
  9. 9. What's available?  Wikipedia articles on nearly any subject  Extensive image library  Maps of anywhere you can think of − See also OpenStreetMap  Photographs, diagrams, composite images  Definitions  Wiki software
  10. 10. How can I use it?  Embed information into your webpages − BBC  Use images to illustrate yours content − EU Observer  Online and offline − Wikipedia for Schools CD  Intranet wiki − Multinational company, suggestion scheme
  11. 11. Internal Wiki • Case Study: – Global Technology company – Innovation key to success – 2,000 UK employees – Suggestion scheme, where ideas are collaboratively developed – £100,000 prize for the best scheme – The solution: MediaWiki
  12. 12. Your client's reputation • Your client may have a Wikipedia page • Common source of information for: – Potential clients/partners – Employees – Potential employers – Suppliers • May contain negative information • May want to add content
  13. 13. Correcting errors • Factually incorrect and unevidenced or unencyclopaedic: – Complain to info@wikimedia.org – Can remove – Can delete page history – Can “protect” page – exceptional abuse • Or – edit yourself – Beware “whitewashing” (can backfire) – Conflicts of interest
  14. 14. Conflicts of interest • Complex area • Diversity of practice, subject to change • Golden Rules: – Disclose – Talk page, User Page – Defer – to unconflicted users – Contribute on talk pages? • Paid contributions – Highly controversial – tread carefully!
  15. 15. Adding content • All facts must be verified – Reliable sources • Guardian ok, personal blog not • All article subjects must be notable – “Multiple significant coverage in independent reliable sources” • Own website doesn't count • Nor does a trade directory (not “significant coverage”)
  16. 16. Example 1
  17. 17. Example 2
  18. 18. Comparison • Two advertising company articles • References – independent or self • Promotional language – “recognised authority” – “award-winning” – “Best Consultancy to work for” • First article – maintained and improved • Second article – summarily deleted
  19. 19. Contributions as “soft” advertising • Attribution (esp images) can work for you • Do your clients have unused archives? • Low cost, currently unused? • Build positive image among Wikipedia community • Raise profile with specialist interest groups • Imagine having your client's name on the Front Page of the world's fifth website?
  20. 20. Featured picture
  21. 21. The “Freemium” concept • Free basic content • Paid-for advanced content • Wikipedia can be part of this strategy • Saxon State Library experience: – 250,000 low res images donated – Major increase in traffic, high res image sales • Tate Britain – 28% traffic comes from WP
  22. 22. Next steps • We can help you further with – Content donations – Speaking engagements – How to use content – What is available • Let us know what you do!
  23. 23. Wikipedia Seminars for Business Andrew Turvey Steve Virgin Wikimedia UK This presentation is CC-BY-SA except for logos and screenprints which are Fair Use or used with permission

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