The document summarizes the marketing experience of an individual in the dental industry, including growing endodontic sales from $11 million to $65 million over 6 years as Director of Marketing for SybronEndo, developing and introducing multiple successful endodontic products, integrating and restructuring multiple companies into one division, and expanding international sales in Latin America, Europe, and other regions while responsible for international sales. The individual also managed advisory councils and provided professional education through numerous hands-on courses globally.

1. Marketing
- Integrated the BluWhite line of carbide burs and diamonds into the Kerr Product line
- Managed the Jet bur brand and Kerr Endodontics while working as Rotary Instrument and
Endodontic Product Manager of Kerr and International sales for Beavers Dental from 1997-1999
- Grew endodontic sales from $11Million to $65Million in 6 years as the first employee (Director
of Marketing) of SybronEndo.
- Developed two products internally that each exceeded our total company sales when we began
(K3 Rotary Nickel Titanium Files, and the Elements Obturation Unit)
- Manufactured and introduced products with other companies based in Europe, Asia, and Israel
- Integrated and restructured 4 companies (Kerr Endo, Analytic Endodontics, Tycom, Excellence
in Endodontics) into one division, SybronEndo
- Rationalized 4 companies distribution networks into one, while gaining double digit growth for
7 consecutive years
- Products/brands developed:
- SybronEndo $11M-65M/yr
- SmearClear 0 - $.4M/yr
- LA Axxess 0 - $.5M/yr
- SybronEndo Mini Apex Locator 0 – .7M/yr
- Elements Diagnostic – 0- $1M/yr
- Purchase for resale products (TCMIII, EndoTouch, BucTips, Obtura, etc.) $.5M – 6M/yr
- Elements Obturation Unit – 0 - $12M/yr
- K3 – 0 - $15M/yr
International Sales
- Responsible for international sales of Beavers dental from 1997-1999, more than tripling sales
in Latin America from slightly over $500K to just under $2,000K
- Trained regional distributors, dental schools and practicing clinicians in Latin America, Asia,
Europe, Oceana, and North America on the use of burs, restoratives, lab products, and
endodontics
- Introduced SybronEndo to Universities, study groups, associations and distributors throughout
the world with specific sales responsibilities for Latin America while Director of Marketing
- While responsible for Latin America and Canada I replaced the entire sales force and grew
Canadian sales from$3Million in 2006 to $5.6Million in 2009

2. - Managed SybronEndo Europe (15 sales people, 10 office) in the Netherlands for 2010, hired a
local manager, and turned a sales drop of 15% into sales growth of 18% the following year
- In 2011 shifted responsibility back to the Americas and grew US distribution sales 43%, while
also growing Canada 8% and Latin America 31%
Professional relations
- Managed and ran the Advisory Council on Endodontics (ACE) from the inception of SybronEndo
where most of the successful SE products were developed based on the advice and counsel of
50 top level endodontists from around the world
- Manage over 150 hands-on courses per year given by 20 different clinicians.
- Able to present and sell products to diverse groups ranging from dental students to dental sales
people, to practicing clinicians and to opinion leaders globally