An introduction into the world of Multimedia

1. OLD AND NEW MEDIA
INTRO

2. 
K
i3(
b
7
5
$
a

>
[K
S
9

COMMUNICATION
DIGITAL/ANALOG

3. TOUCH
HEARING
TASTE
SMELL
E

4. MULTIMEDIA
Ambiguity
Information
(digital/analog)
b
Production
system
development
+
information
architecture

Print
Interaction
d
Production
system
development
+
information
architecture

Screen
Interaction
a
Production
system
development
+
information
architecture

Other
Interaction
3

5. CONTENT
Information arch.
Data …
Audio
Images
Text
Video
H
V
H
2



6. INTERACTION
`

7. STEVE JOBS
Apple
We think basically you watch television to turn your brain
off and you work on your computer when you want to
turn your brain on.“
”

8. Legal
barriers
Technical
barriers
Investment Accessibility
Socio-
psychological
barriers
Overuse
Ease of use Cost effective
Experience Accessible
Interactive Intuitive
BarriersX Opportunities
i

10. SYNTHESIZED
MEDIA
Refers to information types
synthesized by the computers
( e.g. Text, graphics and
computer animation).
I

11. CAPTURED
MEDIA
Refers to information types
captured from the real world
(e.g. Still pictures, moving
pictures, and sound).
II

12. DISCRETE
MEDIATime independent (e.g. text,
book)
III

13. CONTINIOUS
MEDIATime dependent (e.g. sound,
video)
IV

14. DIVERSE
THINK

15. HENRY JENKINS
University of Southern
California
By convergence, I mean the flow of content across
multiple media platforms, the cooperation between
multiple media industries, and the migratory behavior of
media audiences who will go almost anywhere in search
of the kinds of entertainment experiences they want.
“
”

16. CONTENT
I

17. CONSISTENCY
II

18. CONTROL
III

19. CLICHÉ
IV

20. CONTACT
V

21. CREATIVE
VI

22. TRANSMEDIA
Storytelling
BROADER AUDIENCE
Transmedia
storytelling
l
Text
r
Image
H
Video
h
Sound
2


23. TECHNOGENESIS
THINK ABOUT

24. DIFFERENTLY
THINK