If you snooze you lose
Intellectual property law
Primary rights
• Patents
• Copyright
• Octrooi
• Industrial Design Right
• Trademarks
• Trade dr...
Public domain
Crowd Sourcing
Open Access
Creative Commons
Wikimedia
Internetarchive
Rijksmuseum haalt voorwaarden van
collectie af
Intellectual Property
The economic and cultural importance of this collection of rules is increasing
rapidly. The fortunes...
Trolls
Octrooien worden

ingezet om actief rechten af te dwingen

De term patent-troll wordt internationaal
gebruikt voor ...
Voor IP relevante kennis en disciplines

Kennis van samenwerken
tussen verschillende
organisaties; netwerksturing
en PPS e...
Partijen en de issues
Overheden:
• Economische structuur versterken
• Citymarketing
• Gebiedsontwikkeling
• Werkgelegenhei...
IP is de schatkist

( Toegepast) Onderzoek is de
sleutel
Innovatie is het effect
Waardecreatie met informatie
Informatie is de olie
van de 21ste eeuw
The sourcing, integration & development of
product & business system innovations
through win-win external partnerships to
...
Kennis onder druk
Kennis, innovatie en IP
Van wie is het ?
Monetization

IP
Valoriseren
not all the smart people work for you
Innoveren met bestaand IP = ondernemen = (dikwijls)
herschikken
Wetenschappelijk Monetization

Valorisatie

Maatschappelijk

Economisch

Onderwijs
IP X creativiteit x organisatie = impact = product & dienst

product

informatie
advies

kennis

educatie

dienst
Kunnen, moeten en mogen
• Welke barrières zijn er
bedrijfsleven
• Welke trends staan ons te
wachten
• Bieden deze trends n...
Schumpeter en Innovation
Transistor
Around Christmas 1947, physicist William Shockley holed
himself up in a Chicago hotel room. He feverishly fille...
MP 3
MPEG-1 or MPEG-2 Audio Layer III, more commonly
referred to as MP3, is an encoding format for digital audio
which use...
Streaming Technology 1920
Streaming video, delivered over the Internet, is about to engage
traditional TV. In the early 19...
3 D printing 1984
The concept of 3D printing really began to be taken seriously in
the 1980s. The man most often credited ...
Folklorist’s Global Jukebox Goes Digital
Intellectual Property/Legal
P&G attorneys play a vital role in helping to
build the Company's business while protecting
it...
If you snooze you lose
IP: valorisatie en monetization.
IP: valorisatie en monetization.
IP: valorisatie en monetization.
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IP: valorisatie en monetization.

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IP: valorisatie en monetization.

  1. 1. If you snooze you lose
  2. 2. Intellectual property law Primary rights • Patents • Copyright • Octrooi • Industrial Design Right • Trademarks • Trade dress • Trade secrets • Internet domain names Sui generis rights • Database right • Indigenous intellectual property • Industrial design rights • Plant breeders rights Public domain Open Access Creative Commons
  3. 3. Public domain Crowd Sourcing Open Access Creative Commons Wikimedia Internetarchive
  4. 4. Rijksmuseum haalt voorwaarden van collectie af
  5. 5. Intellectual Property The economic and cultural importance of this collection of rules is increasing rapidly. The fortunes of many businesses now depend heavily on intellectualproperty rights. The term "intellectual property" refers to a loose cluster of legal doctrines that regulate the uses of different sorts of ideas and insignia. The law of copyright protects various ―original forms of expression,‖ including novels, movies, musical compositions, and computer software programs. Patent law protects inventions and some kinds of discoveries. Trademark law protects words and symbols that identify for consumers the goods and services manufactured or supplied by particular persons or firms. Trade-secret law protects commercially valuable information (soft-drink formulas, confidential marketing strategies, etc.) that companies attempt to conceal from their competitors. The “right of publicity” protects celebrities’ interests in their images and identities.
  6. 6. Trolls Octrooien worden ingezet om actief rechten af te dwingen De term patent-troll wordt internationaal gebruikt voor veelal kleine bedrijven die zelf een octrooipakket opbouwen of beheren voor een groot bedrijf. Ze octrooieren ideeën maar produceren zelf niets. Ze zijn een regelrecht uitvloeisel van de octrooiwetgeving.
  7. 7. Voor IP relevante kennis en disciplines Kennis van samenwerken tussen verschillende organisaties; netwerksturing en PPS en alliantiemanagement Kennis van economische profilering; samenhang met regionale economie; relatie internationaal netwerk Kennis van gebieds- en locatieontwikkeling; functiemenging; bereikbaarheid HOW TO? Locatiekeuze, relatie met citymarketing, studentenhuisvesting, business to business, valorisatie, verbinding toegepast onderzoek en bedrijven, toegepaste opleidingen, stage mogelijkheden, Kennis van bedrijfsonderzoeksscholen, pooling van docentwerknemers, onderwijsprofilering; business-netwerk-activiteiten, (inter-)nationale innovatieve leerconcepten onderzoeksfaciliteiten; Kennis van financiering positionering van cluster, beurzen, pooling van research en development, incubators, opzet van IP-bureaus, kennisnetwerken van samenwerkingsorganisatiemodellen, vergroten inkomstenmodellen; opzetten van bronnen broedplaatsen en incubators ed. Kennis van marketing, publiciteit; activiteiten off line / on line Kennis van typen bedrijfsruimten; studentenhuisvesting en woonmilieus 7
  8. 8. Partijen en de issues Overheden: • Economische structuur versterken • Citymarketing • Gebiedsontwikkeling • Werkgelegenheid Hoger Onderwijsinstellingen: • Versterken positionering • Toegepast onderzoeksopgave • Beter curriculum • Aantrekkelijk voor studenten, bedrijven en docenten IP Bedrijfsleven: • Innovatiekracht versterken • Concurrentiepositie verbeteren • Nieuwe producten nieuwe markten • Acquisitie en B2B 8
  9. 9. IP is de schatkist ( Toegepast) Onderzoek is de sleutel Innovatie is het effect
  10. 10. Waardecreatie met informatie Informatie is de olie van de 21ste eeuw
  11. 11. The sourcing, integration & development of product & business system innovations through win-win external partnerships to capture maximum commercial value
  12. 12. Kennis onder druk
  13. 13. Kennis, innovatie en IP
  14. 14. Van wie is het ? Monetization IP Valoriseren
  15. 15. not all the smart people work for you Innoveren met bestaand IP = ondernemen = (dikwijls) herschikken
  16. 16. Wetenschappelijk Monetization Valorisatie Maatschappelijk Economisch Onderwijs
  17. 17. IP X creativiteit x organisatie = impact = product & dienst product informatie advies kennis educatie dienst
  18. 18. Kunnen, moeten en mogen • Welke barrières zijn er bedrijfsleven • Welke trends staan ons te wachten • Bieden deze trends nieuwe kansen • Of vormen ze extra barrières • Slimme mensen binnen en buiten onze organisatie • Meerwaarde door en met externe en interne R&D • Begin met een beters business model • Maak gebruik van de beste ideeën van binnen en van buiten • Multidisciplinair denken • Samenwerken met kennisinstellingen en scholen • License in en license out
  19. 19. Schumpeter en Innovation
  20. 20. Transistor Around Christmas 1947, physicist William Shockley holed himself up in a Chicago hotel room. He feverishly filled pages he would later glue into his official notebook at Bell Laboratories, then the most important innovation hub in the U.S. The pages contained the design for something called a junction transistor—a grain-sized sandwich of silicon and germanium that would miniaturize the circuitry in telephone systems, radios, and televisions, and ultimately pave the way for computers.
  21. 21. MP 3 MPEG-1 or MPEG-2 Audio Layer III, more commonly referred to as MP3, is an encoding format for digital audio which uses a form of data compression. It is a common audio format for consumer audio streaming or storage, as well as a de facto standard of digital audio compression for the transfer and playback of music on most digital audio players. MP3 is an audio-specific format that was designed by the Moving Picture Experts Group (MPEG) as part of its MPEG-1 standard and later extended in MPEG-2 standard. The first MPEG subgroup – Audio group was formed by several teams of engineers at Fraunhofer IIS.
  22. 22. Streaming Technology 1920 Streaming video, delivered over the Internet, is about to engage traditional TV. In the early 1920s, George O. Squier was granted patents for a system for the transmission and distribution of signals over electrical lines which was the technical basis for what later became Muzak. During the late 1990s and early 2000s network bandwidth increased access to the Internet, use of standard protocols and formats, such as TCP/IP, HTTP, HTML and commercialization of the Internet.
  23. 23. 3 D printing 1984 The concept of 3D printing really began to be taken seriously in the 1980s. The man most often credited with inventing the language of 'modern' 3D printer is Charles W. Hull, who used the term stereolithography—defined as a "system for generating three-dimensional objects by creating a cross-sectional pattern of the object to be formed"—in a 1984 patent. The modern power of the identical came to an end with the rise of digital technologies. Everything digital is variable.
  24. 24. Folklorist’s Global Jukebox Goes Digital
  25. 25. Intellectual Property/Legal P&G attorneys play a vital role in helping to build the Company's business while protecting its assets, and assuring its compliance with the myriad of laws and regulations that affect a multinational corporation. The foundation of our overall business strategy is superior technology, so protecting our internal investment in intellectual property is critical. Connect+Develop It's our version of open innovation: the practice of tapping externally developed intellectual property to accelerate internal innovation and sharing our internally developed assets and know-how to help others outside the Company. Procter & Gamble Co., the world’s largest consumer-products company, sued a manufacturer of private-label products for patent infringement. The suit, filed July 20 in federal court in Cincinnati, accused Team Technologies Inc., of Morristown, Tennessee, of infringing three patents related to tooth-whitening products.
  26. 26. If you snooze you lose

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