1. Retailers / Producers and
Distributors can significantly
improve your in store presence
with Coolio refrigerated
promotional displays.
North America
2. Coolio is a powerful brand building, in store marketing vehicle for any
refrigerated product.
Coolio generates a sales lift anywhere from
3 -10 times what a regular facing in the
refrigerated section.
Coolio Creates excitement around brands
with a powerful well stocked display of chilled
product located anywhere in store.
There’s nothing more effective & efficient to
launch or promote chilled products than the
Coolio promotional display.
Coolio makes the biggest brand statement
with our two most popular sizes, the 80” H
“Traditional” unit and the 62” H “Checkout”
unit.
3. The new “E-Coolio” unit is as “Green” as refrigeration gets:
The E-Coolio is extremely energy efficient
using only 3.5KWH per day.
E-Coolio uses environmentally friendly R290
refrigerant.
R290 is an efficient and naturally occurring
hydrocarbon.
R290 has 0 Ozone depletion potential (ODP=0)
R290 has extremely low global warming potential
(GWP=3)
The Coolio is produced using 100% recycled
Corrugate and vegetable based inks.
4. Multiple promotional locations throughout the store.
Depending on the size of
the store, multiple
locations are available to
have several refrigerated
promotional programs
running at the same time.
This creates incremental
sales opportunities in
several areas of the
store.
Ideal for Grocery, Mass,
Drug, C-store etc.
5. Coolio can incorporate pegged and or shelved product.
Ideal for the promotion of any refrigerated products.
6. Cheese and Deli Meat Categories
•Coolio is ideal for the promotion of
Cheese and deli meats.
7. Coolio’s “Companion Rack” concept creates bundled promotions that
further increase sales.
Increase sales through
bundled promotions
that include ambient
and chilled products.
Retailers can include
multiple vendors in the
promotion.
Chips, Salsa & a beer,
or a beverage a
sandwich and a snack.
Total footprint only
18”D x 36”W
8. Creating a themed display around “Breakfast” that includes chilled and
ambient products
Coolio with the companion rack can
create themed destinations that increase
overall sales.
The perfect in store marketing vehicle to
showcase baked goods with refrigerated
products.
9. Possibilities for brand impact are limitless with Coolio and the companion
rack concept.
An example of a combination
display that features 2 sizes of
Coolio units with ambient product in
between.
Building strong brand awareness
and sales.
Perfect for both product producers
and retailers.
10. Product launches and sampling in the Coolio display program.
Refrigerated space is at a
premium at store level. Coolio puts
a premium launch vehicle
anywhere in store.
Vendors can participate in a
retailers Coolio advertising
program at a fraction of the cost of
purchasing the equipment
themselves.
Coolio could manage all aspects of
a retailers Coolio advertising
program.
Sample baked goods with chilled
products to increase trial and sales
of both.
11. New product launches with true impact…Creating a “Destination” in store
Where space permits,
develop in store
“Destination” footprints to
support major product
launches.
Coolio can help with the
design, production and in
store execution of these
types of large scale events
12. An example of how Red Bull could create branded and themed Coolio
units! This keeps the display in front of the consumer new and fresh.
13. Any Retailer could develop an ongoing promotional program with energy
drinks alone.
Retailers could offer this service to their vendors at a fraction of the cost of the vendor having
to buy the equipment outright.
This allows the retailer to better control the promotional programs in their stores.
14. Coolio Is the perfect in store Advertising /Sales / Marketing / Display
vehicle for Beer Wine and Spirits .
Your Chilled product, in a bold graphic advertising display anywhere in store.
15. Coolio’s “Companion Rack” can increase the overall impact of a retail
advertisement, by combining chilled and ambient products
16. Coolio is ideal for in store advertising of the booming Craft beer category.
17. Coolio builds brands in store better than any other advertising medium.
It is the “Quality” of the brand impression that sets Coolio
apart.
Coolio creates a strong brand impression in front of your
consumer when they are looking directly at your chilled
product, with the highest likelihood to purchase.
A comparison of typical advertising costs per 1000
impressions:
In the top 100 Television markets a 30 second prime time
spot = $17.78 CPM
In 23 Magazine Publications a four-color, one-page ad
= $9.35 CPM
In the top 100 Radio Markets, a 60-second drive-time ad
= $8.61 CPM
The average for outdoor Billboard ad = $3.75 CPM
Coolio in store billboard advertising = $3.21 CPM
(Based on the purchase of 1000 Coolio units with checkout Freshboards)
18. Coolio In store, becomes an integral part of your overall
brand building strategy.
Coolio ensures that all brand building efforts
done across other media come together in a
synergistic way in store.
Coolio works in all retail channels.
Coolio completes the consumer interaction
cycle on a consistent way in store.
Coolio gives your new products the highest
likelihood for success!
change the promotion on a regular basis to
keep the consumer engaged.
19. Coolio provides complete turnkey promotional
marketing program execution.
•Manage all aspects graphic design, internal or external.
•Materials production.
•Shipping and receiving at distribution points..
•Warehousing of materials until execution.
•Pick and pack materials for each program.
•Delivery to each store.
•Complete set up at store for each promo period.
•Ongoing maintenance of refrigeration units.
•Disposal of previous graphic materials.
•This program model guarantees 100% store level compliance
•Completely hands free for retailers / producers and distributors.
20. Coolio and our field execution partners (Focus Servicing) have manpower in
field to ensure flawless hands free execution in all markets.
22. North America
www.coolio-international.com
Contact:
Steve Danford
Vice President Business Development
Phone: 416-523-1108
Email:Steve@coolionorthamerica.com
Let us help you develop
a truly industry leading
promotional in store
marketing program!
All images and renderings contained in this
presentation are for discussion purposes only, and are
not intended to represent programs currently in
market.
