If you compare traffic among two time periods, don't limit your analysis to traffic size but consider marketing and business KPIs.

1. Google Analytics - Traffic Comparison
Analyse the incoming traffic for one
channel: organic, paid, social and compare
the same time period between the current
and past year.
SELECT ONE CHANNEL
In addition to traffic, compare key metrics
such as bounce rate, page/session, avg.
session duration.
COMPARE KEY METRICS
The number of users who visited the
website and completed a conversion (set
up as Goals in Google Analytics)
FOCUS ON GOALS
If possible, identify which keywords drove
conversions and which ones stopped
delivering traffic.
KEYWORDS