1. Running Header: STRATEGIC IMPLEMENTATION PLAN 1
Implementation, Strategic Controls, and Contingency Plan
Stacey Schaffner
STR/581
Dr. Robert Krell
August 9, 2015

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Urban Engineers has a long history of responding to clients’ requirements, implementing
projects in a proficient mode, and working as a healthy organization. Special recognition of
deserving employees, developing new systems, and continuing to follow the goals of the
organization, are a few examples of the way Urban strives for excellence. Urban is always
striving to maintain a reputation that coincides with the company's mission statement while
monitoring operations using innovation and the vision for the future of the enterprise.
“We will strive to be our clients' first choice for planning, engineering and management
excellence,” (2013, Urban Engineers).
Objectives and Tasks
 Client Satisfaction – the results of "Operation Feedback" will be logged and
tracked. A customer score will be maintained within 10% of the previous year.
 Employee Participation- Employees can make suggestions to the Urban ISO
Quality Management System.
 Improved Processes- updates according to the ISO manual. Procedures, forms,
and work instructions are logged as they are performed. These methods should be
continually evaluated and revised. At least five enhancements should be made in
each calendar year.
 Education and Training- Corporate will provide 12 training courses per year.
Attendance of the classes will be logged.
 Knowledge and Resources- Monthly posts will be logged, the benchmark will be
25 Knowledge assets per month.

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 Business Goals- 6 goals will be measured by executives against the prior year
and the current year projections.
1) Net Sales increase by 7%. (With a tolerance of +/- 2%)
2) Direct Labor Hours increase by 5%
3) Improve Billability by 1%
4) General Time Hours, decrease 8250 hours by 1%
5) General Time %, not more than 15% in Design and 12% in Construction
6) Backlog Net In-house fee- increase 10%
Action Items
1. Improve communication of Formulating Excellence throughout Urban.
2. Improve the level of confidence throughout the company.
3. Be recommended as a place to work by our employees.
4. Maintain or improve the quality of services.
5. Maintain or improve standing in engineering fields as viewed by the client or in comparison to
competitors.
Milestones and Deadlines
Milestones are serious events, major resource allocations, or the passing of a certain
amount of time. Milestones are goals of the company. Monitoring the speed that the projects are
being completed, in comparison to other firms in the industry, or their benchmarks. Deadlines
give the clients an exact date that work will be completed.

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“Urban’s Program Management Group is composed of leaders in the engineering
profession who develop programs to implement systems for simple, complex, and interdependent
projects. Precise execution of the project development process, from the planning stages through
construction and activation, is essential to providing quality projects on time and within budget.
Urban employees are thoroughly familiar with the different facets of project evolution, planning,
design, procurement, construction, and activation. The Program Management Group will take
responsible charge of the process, serving as an extension of staff or providing oversight to
support the client’s goal to control TIME, COST and QUALITY” (2013, Urban Engineers).
Resource Allocation
Resource allocation is the method of handling properties and organizing materials
throughout an organization. Resources may include raw materials, software and hardware such
as tangible assets or tools. Strategically dividing assets balances the needs and priorities of the
company. Resource Allocation is also used to define the sequence of events to take full
advantage of limited resources and gain the best yield. Organizations must first determine the
result or desired goal, for example, revenue increases, the reputation of the brand, or more
efficient or effective productivity.
Urban Engineers is an organization that creates better transportation resources. By
building new roads, measuring land, counting the amount of traffic, adding lanes, or redirecting
the flow of traffic, as well as bridges, and other means of transportation. Roadway Lighting,
street and pedestrian lighting, and many other safety measures for drivers, pedestrians, bikers,
and transit users. Data collection, traffic impact studies, assessments on pedestrian, and road
safety audits, are all researched and tested for risk management and resource allocation.

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The research and development are the most valuable resource. Risk management and
resource allocation both depend on reliable R&D. Successful implementation of strategies and
critical success factors are the result of the increased research and development, and Urban’s
commitment to “green engineering”.
“Urban is committed to providing public and private clients with "green engineering"
solutions that result in cost-effective energy savings, water conservation, waste reduction, and
other sustainable benefits. Urban has been a key player on numerous LEED and sustainable
design projects. Our sustainable objectives are achieved through design and engineering
solutions, as well as utilizing products and practices that improve the ecological health of sites.
These principles guide Urban's project plans: We recognize that social, economic, and
environmental issues are interrelated. Our designs of the built environment should protect and
enhance the natural environment, as well as the cultural, historical and human assets and
resources. We are committed to working with the client to minimize the project’s environmental
footprint” (2013, Urban Engineers).
BreakevenAnalysis
Marginal Revenue equals Marginal Cost at the breakeven point. Anything under the
breakeven line is not making enough to survive, a line above the break-even point shows the
amount of profitability. “The point at which revenue received equals the costs related to
collecting revenue. Break-even analysis calculates what is called the margin of safety, the
amount of income above the break-even point" (2015, Investopedia).

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Forecasted Earnings
Financials/Information Portal (2015) UE
Revenue / EPS Summary *
Fiscal Quarter
2015
(Fiscal Year)
2014
(Fiscal Year)
2013
(Fiscal Year)
December
Revenue $3,187(m) $3,068(m) $2,759(m)
EPS 0.77 (12/26/2014) 0.71 (12/27/2013) 0.76 (12/28/2012)
Dividends N/A N/A N/A
March
Revenue $2,903(m) $3,176(m) $2,835(m)
EPS 0.65 (3/27/2015) 0.63 (3/28/2014) 0.8 (3/29/2013)
Dividends N/A N/A N/A

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June
Revenue $2,907(m) $3,231(m) $3,080(m)
EPS 0.73 (6/26/2015) 0.49 (6/27/2014) 0.83 (6/28/2013)
Dividends N/A N/A N/A
September (FYE)
Revenue $3,218(m) $3,142(m)
EPS 0.65 (9/26/2014) 0.84 (9/27/2013)
Dividends N/A N/A
Totals
Revenue $8,997(m) $12,695(m) $11,818(m)
EPS 2.15 2.48 3.23
Dividends N/A N/A N/A
Risk Management
Risk Management also is controlled by proper planning. Researched plans are printed, the
employees collect the appropriate information, plans are double checked, data is entered and
reviewed to be sure that no mistakes slip through the system. The risk management department is
highly trained and supervised in codes, security, proper inspections, and ISO quality insurance.
“Registered with the International Organization for Standardization (ISO) since May 2000,
Urban Engineers strives to continually improve the system. Through ISO, Urban's various work
processes are documented and controlled. In this way, Urban can understand exactly how we do
our work, resulting in a standardization of excellence, as well as measurable maintenance and
improvement in our client communications and overall project management. This quality system
has enabled Urban to maintain competitiveness in the current work environment and paves the
way for the firm's future successes. The International Organization for Standardization,
commonly referred to as ISO, is a worldwide federation of national standard bodies. It handles
establishing and maintaining a Quality Management System (QMS) for organizations that
provide services or manufacture goods. What sets the ISO 9001:2008 Certified Quality Standard
apart from many other quality methodologies is the accreditation process. Requiring the

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organization to be "registered" and continually audited to maintain this registration” (2013,
Urban Engineers).
Contingency Plans
The risk management method delivers a layout of development plans, arrangements, and
techniques to forestall the numerous results. Business owners constantly need to monitor the
health of their company. Original plans sometimes fail, in that case, there needs to be a
secondary or backup plan. Contingency planning is part of the risk management process. Risk
Management is the first plan, then if something goes wrong Contingency planning is the backup
plan. Contingency plans have become more specialized in recent years. Business managers now
realize the different situations that could occur, and that they require a different type of solution.
Now businesses have contingency plans for disaster, emergency, and crisis management. The
reaction is contingent, depending on the situation.
Conclusion
Urban Engineers has been a leader in engineering since 1960. Implementing the correct
strategies, monitoring risks, and continuing to "formulate excellence" in all departments ensures
Urban keeps the reputation they have earned. Using innovative techniques continues following
the vision of the company. Hiring top employees for the fundamental operations, business, to the
top executives will allow Urban to use their expertise for many years. Expanding the knowledge
of the company with continuing education and incentives to attract valuable employees makes
Urban Engineers a company that will be passed on through many generations.

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Reference
Breakeven Analysis. (2015). http://www.investopedia.com/terms/b/breakevenanalysis.asp
Information Portal. (2015) Financials and Charts for Urban Engineers. Knowledge at Urban.
http://info.urbanengineers.com/
Program Management (2013) Urban Engineers
http://www.urbanengineers.com/services/program_managment/program_mgmt.html
Strategy 1.1 Communicate “Formulating Excellence” both internally and externally. (AJS,
AJW) Strategies, Objectives and Action Plan (12/07/2009) Urban Engineers Portal
http://knowledge.urbanengineers.com/assets/Strategic%20Plan%20Goals