Samples of new product launches, marketing and advertising to the C-Store Channel during my tenure as Director of Marketing with J&J Snack Foods.

1. Convenience Store Marketing
and Advertising Examples
By, Stacey Inglis

2. NACS
Tradeshow
Booth

3. NACS Best New Latin Product Award 2004
TIO PEPE’S Horchata Congelada – Frozen Novelty

4. Convenience Industry
News Ad
Best New Latin Product
2004
TIO PEPE’S Horchata
Congelada
Frozen Novelty

5. • 500+ c-stores
• Announce New Products
• Email blast consistent
with c-store website
• Make JJSF Top-of-Mind
for Snacks, Novelty, Retail
& Foodservice Items
Monthly Email Blasts to NACS Membership

6. • Displayed on both daily news and
food service websites
• Featured new Minute Maid® items
on splash page.
• Live links to c-store page on
foodservice website
• Sponsored March, August, &
October ’06
JJSF Hosts CSP’s Daily
Newsletter & Website
Web Banner
Splash Page

7. Convenience Store
Petroleum Ad
Best New Product
Finalist 2006
Minute Maid Soft Frozen
Limeade Cherry

8. Convenience Store
Petroleum Ad
CINNABON CinnaPretzel

9. Convenience Store
Petroleum Ad
CINNABON CinnaPretzel

10. Post NACS Show postcard mailing to Brokers and Distributors.
Free product sample offer.
CinnaBon CinnaPretzel Best New Product Winner 2005.

11. NACS Pre-Show Mailers
JJSF Postcard
Sent to 30,000
Convenience store
contacts

12. Value Added
Postcard from
Convenience Store
Petroleum
sent to Pre-registered
buyers
NACS
Pre-Show
Mailers

13. C-Store Email Blast
Promoting Retail Grocery
Products

14. Best New Product Award
2006
Pretzel Fillers
Convenience Store News

15. Advertising Excellence Award
August 2006
CSP Magazine

16. Advertising Excellence Award
December 2006
CSP Magazine