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Social Media for
Capture
Snapshot of
today’s
discussion
 Social media defined
 Social media for deal intelligence
 Social media for SME position...
What is
social media
 forms of electronic communication (asWeb sites
for social networking and microblogging) through
whi...
Platforms
to
consider
 LinkedIn
 Twitter
 Slideshare
 Google+
 Facebook
 Pinterest
 YouTube
Deal
Intelligence
Scouring
the
web
 Researching individuals
 Listening to grantees
 Researching potential partners
 Competitive assessme...
Positioning
the
Team
Positioning
key staff
 WHEN: Ideal for takeaways, New bids, or
Recompetes where we are positioning a new PM or
technical ...
Example:
Twitter
HOWTO:
• Be transparent
• Share content
• Engage with target
audience
• Collaborate with
marketing
Example:
Linked In
HOWTO:
• Complete profile
+ post projects
• Share, comment,
post (80/20 rule)
• Join groups,
participat...
Emerging:
Slideshare
WHENTO:
• If the SME is presenting at conferences
often
Emerging:
YouTube
WHENTO:
• If SME is speaking at conferences often
• If SME is interviewed onTV news
• If SME’s work prod...
Emerging:
Google+
WHENTO:
• If it will be important to be found in search
engines
• Tied to your @gmail.com account
Emerging:
Pinterest
WHENTO:
• If aggregating content into one “dashboard”
might help
• If target audience uses (i.e. early...
Outbound
messaging
on
social
channels
Digital
capture
marketing
 Change perceptions
 Signal a teaming relationship
 Engage on neutral platform
 “Re-target”
...
Thank you  For more marketing insights, visit
http://www.PathologicalMarketer.com
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Social Media for Capture

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For years I've had tons of colleagues approach me and say, "I need you to DO social media for me for this capture.". The next stage of the conversation is often me asking A LOT of questions to determine just what my internal client means by "do social media". To help clarify just what CAN be done to position for deals using specific social media platforms, read on!

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Social Media for Capture

  1. 1. Social Media for Capture
  2. 2. Snapshot of today’s discussion  Social media defined  Social media for deal intelligence  Social media for SME positioning  Social media for capture marketing  Engaging federal marketing  Q&A
  3. 3. What is social media  forms of electronic communication (asWeb sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)1 1 Merriam-Webster
  4. 4. Platforms to consider  LinkedIn  Twitter  Slideshare  Google+  Facebook  Pinterest  YouTube
  5. 5. Deal Intelligence
  6. 6. Scouring the web  Researching individuals  Listening to grantees  Researching potential partners  Competitive assessment of messaging/positioning
  7. 7. Positioning the Team
  8. 8. Positioning key staff  WHEN: Ideal for takeaways, New bids, or Recompetes where we are positioning a new PM or technical leads  WHO: PM and named technical staff who are bid in key positions – best when the SME’s are already or willing to speak, publish, and use social media  WHAT: Enhance LinkedIn Profile and teach how to use; evaluate possibility of other social media platforms; provide toolkits to capture team; provide 1:1 training where needed  HOW: Engage with federal marketing team to evaluate potential and bring in social media expertise
  9. 9. Example: Twitter HOWTO: • Be transparent • Share content • Engage with target audience • Collaborate with marketing
  10. 10. Example: Linked In HOWTO: • Complete profile + post projects • Share, comment, post (80/20 rule) • Join groups, participate in discussions
  11. 11. Emerging: Slideshare WHENTO: • If the SME is presenting at conferences often
  12. 12. Emerging: YouTube WHENTO: • If SME is speaking at conferences often • If SME is interviewed onTV news • If SME’s work products can be demo’d in highlights reels
  13. 13. Emerging: Google+ WHENTO: • If it will be important to be found in search engines • Tied to your @gmail.com account
  14. 14. Emerging: Pinterest WHENTO: • If aggregating content into one “dashboard” might help • If target audience uses (i.e. early educators) • Improves search engine rankings
  15. 15. Outbound messaging on social channels
  16. 16. Digital capture marketing  Change perceptions  Signal a teaming relationship  Engage on neutral platform  “Re-target”  Share content
  17. 17. Thank you  For more marketing insights, visit http://www.PathologicalMarketer.com

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